Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 2011 (vol. 59), issue 2
Marketing to the Bottom of the Pyramid and subsistence markets - A research agenda
Avinash G. Mulky
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 9-14 | DOI: 10.11118/actaun201159020009 
The concepts of Bottom of the Pyramid (BOP) and subsistence markets have attracted substantial academic and managerial attention in recent years. The BOP thesis states that there are opportunities for multinational companies to achieve significant revenues and profitability by designing and implementing marketing programs aimed at people who occupy the lowest tier in the world's economic pyramid. The number of people in this segment has been estimated to be between 2.7 billion and 4 billion. This paper reviews the academic literature on BOP and subsistence markets and identifies important issues related to marketing to these consumers. The review is...
International migration and new mobility trends
Eva Abramuszkinová Pavlíková
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 15-20 | DOI: 10.11118/actaun201159020015
World migration community covers 3% of the world population, in Europe it is around 7% and 4% in the Czech Republic. Europe is an important target for migration stimulated by the work offer but also by wars and natural disasters. In Western Europe at the end of the 20th century there were 20 millions of foreign migrants and also probably 3-5 million illegal migrants.Recently, we have faced new trends in international mobility which are different from traditional migration flows. They include mobility of multinational firms employees, mobility of students, pensioners but also mobility of professionals. Specific group under study is foreign migration...
Comparing the potential use of oriental war philosophy and western combat strategies in the competition of companies
František Bartes
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 21-24 | DOI: 10.11118/actaun201159020021
Sun Tzu's essays The Art of War are the oldest known treatise on this topic but they have never been surpassed in terms of content and depth of understanding. They are characterised by concentrated wisdom on warfare. Compared to Carl von Clausewitz, Sun Tzu has a clearer vision, deeper understanding of preparation and combat itself and this makes him modern for eternity. Clausewitz wrote more than two thousand years later but he is more indebted to this period than Sun Tzu and this makes him rather obsolete nowadays even though some of his ideas are applicable, even though they can be applied only within the limitations of the moral and ethic...
Association between values of the Index IN 99 and the EVA indicator
Michaela Beranová, Marcela Basovníková, Dana Martinovičová
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 25-34 | DOI: 10.11118/actaun201159020025
The modern indicators of the performance of business entity are based on an economic conception of profit. It means that alternative costs and risks are taken into account in construction of these indicators. Moreover, the modern indicators would also enable to clearly and digestedly identify the links on each level of management, and therefore to support the value-based management. The one of these modern indicators is Economic Value Added. This indicator has been introduced by Stewart Stern & Co. in the early nineties. As some Czech authors state (e.g. Synek, 2007), domestic alternative of the EVA indicator are the IN indexes which has been developing...
The conception "an enterprise as a microcivilization"
Svitlana L. Blagodietielieva-Vovk
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 35-42 | DOI: 10.11118/actaun201159020035
The world crisis actualized the problem of brittleness of the society and the vulnerability of a human being. The Government intervention through the strengthening of the regulation of the enterprises and the markets are considered by many experts as a method of indirect solution of the above mentioned problem. However, the effective management must be based on the knowledge of features and unique characteristics of each economic entity. Universal in its essence the system of government does not fit to it. Therefore, we speak about the creation of the direct control concept of the environment of the human life - "an Enterprise as a Microcivilization"....
The implementation of the IFRS for SME in the EU
Hana Bohušová
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 43-50 | DOI: 10.11118/actaun201159020043
Small and medium sized companies have very important position in the EU economy, mainly in the area of employment. Their activities on the internal market are limited by a great deal of obstacles. The most important obstacles can be considered different national financial reporting and tax systems.IASB published an International Financial Reporting Standard (IFRS) designed for use by small and medium-sized entities (SMEs).The IFRS for SME is expressly designed to meet the financial reporting needs of entities that (a) do not have public accountability and (b) publish general purpose financial statements for external users. This standard could...
Decision support for customers in electronic environments
František Dařena
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 51-58 | DOI: 10.11118/actaun201159020051
Due to the rapid spread of computer technologies into day-to-day lives many purchases or purchase-related decisions are made in the electronic environment of the Web. In order to handle information overload that is the result of the availability of many web-based stores, products and services, consumers use decision support aids that help with need recognition, information retrieval, filtering, comparisons and choice making. Decision support systems (DSS) discipline spreads about 40 years back and was mostly focused on assisting managers. However, online environments and decision support in such environments bring new opportunities also to the customers....
Rural tourism and its contribution to the development of countryside
Ludmila Dömeová, Andrea Jindrová
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 59-64 | DOI: 10.11118/actaun201159020059
The Czech Republic does not have any central registry of rural tourism facilities; there is no information about the availability and quality of services or about their economic results. The goal of this contribution is to describe the current state of rural tourism in the Czech Republic, and to find the bottlenecks, problems and potential risks.The lack of information about this sector was the motivation for a survey which produced a great deal of information about the situation in the rural tourism business in the Czech Republic. We apply one-dimensional and multiple-dimensional statistical analyses to data from the completed questionnaires....
Employee benefits or wage increase?
Jiří Duda
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 65-68 | DOI: 10.11118/actaun201159020065
The paper comes from a survey done during the years 2007-2009. It focused on employee satisfaction with the provision of employee benefits. The research included 21 companies, 7 companies were from the engineering sector, 7 companies from the food industry, 3 companies represented the budgetary sphere, 3 companies the services sector and one company operates in pharmaceutical industry.The questionnaire survey consisted of 14 questions, including 5 identification-questions. The paper presents results of the questions on dealing with employees' awareness of employee benefits and on choosing between employees' preferences of wage increase or increase...
Skilled and controlled immigration - a solution to keep sustainable economic growth in Europe?
Daniela Dvořáková
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 69-74 | DOI: 10.11118/actaun201159020069
Europe's population decline compared with the demographic explosion in Africa and Asia is a potential threat to sustainable economic growth and global competitiveness in Europe. Europe is currently facing two major problems-lack of population growth and migration pressures. The solution could provide a targeted management of migrations flows. Prerequisite for sustainability of the system is not only a skilled migration, but some form of integration and acceptance of Western values as well. In connection with the deepening of integration of the common EU immigration policy, Czech immigration strategies have to be complementary with the EU strategies....
Time series clustering in large data sets
Jiří Fejfar, Jiří Šťastný
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 75-80 | DOI: 10.11118/actaun201159020075
The clustering of time series is a widely researched area. There are many methods for dealing with this task. We are actually using the Self-organizing map (SOM) with the unsupervised learning algorithm for clustering of time series.After the first experiment (Fejfar, Weinlichová, Šťastný, 2009) it seems that the whole concept of the clustering algorithm is correct but that we have to perform time series clustering on much larger dataset to obtain more accurate results and to find the correlation between configured parameters and results more precisely. The second requirement arose in a need for a well-defined evaluation of results. It seems useful...
Political instability and economic growth: an empirical evidence from the Baltic states
Ladislava Grochová, Luděk Kouba
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 81-88 | DOI: 10.11118/actaun201159020081
For more than last 20 decades, new political economics has been dealing with theories of economic growth (for example influential contributions by Mancur Olson, Dani Rodrik). However, less attention has been paid to their empirical verification. The new political economics growth theory defines some factors that are necessary for economic growth among which political stability. Our aim is to test the theory focused on political stability empirically in order to enrich the studies with recent European results. The paper uses a single-equation model to reject a hypothesis that political stability is a necessary condition for economic growth finding a...
Assessment of attractiveness of the wine-production industry in the Czech Republic
Helena Hejmalová, Radka Šperková
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 89-98 | DOI: 10.11118/actaun201159020089
The paper is focused on evaluation of attractiveness of the wine sector in the Czech Republic and on the competitive position assessment of company Věstonické sklepy, s. r. o. using the assessment of key factors and applying the GE matrix. Wine-production can be described as very attractive, favorably developing industry with significant potential for growth and expansion. In particular, the growing popularity of wine consumption, increasing consumption and production, increasing competitiveness, introduction of new technical innovations and introduction of innovative changes in production, storage and sales, are aspects that have a positive impact...
Corporate key performance indicators for environmental management and reporting
Jiří Hřebíček, Jana Soukopová, Michael Štencl, Oldřich Trenz
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 99-108 | DOI: 10.11118/actaun201159020099
The paper presents main results of the research financed the Ministry of Environment of the Czech Republic in the project No. SP/4i2/26/07. It discuses the corporate key performance indicators for Environmental Management Systems certified by standard ISO 14001:2005 or/and by the Regulation (EC) No. 1221/2009, about voluntary participation of organizations in the Community Environmental Management and Audit Scheme (EMAS). These are used in an annual corporate environmental reporting of organizations with Environmental Management System and also in the annual statements of organizations with Environmental Management and Audit Scheme. It introduces key...
Implementation of diversification strategy on farms in the Czech Republic
Jan Huml, Lucie Vokáčová, Štěpán Kala
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 109-114 | DOI: 10.11118/actaun201159020109
Nowadays, it is not easy to achieve prosperity and flourishing progress of an agriculture company. The owners and managers engaged in agricultural sector are thus forced to face increased challenge as for the search of new and more stable sources of income. Employing the strategy of diversification represents one of the possible ways aiming to improve the current situation. Moreover, this strategy also provides important tool for enhancing the quality of rural infrastructure and creation of job opportunities in non-traditional sectors and thus makes for the decrease in jobs in the agricultural sector. The study of secondary sources and in-depth interviews...
The business environment in the Czech Republic
Helena Chládková
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 115-120 | DOI: 10.11118/actaun201159020115
The paper deals with a comparison of the business environment in 2004 and 2010. The aim of this paper is to compare opinions of managers of small and medium - sized enterprises on opportunities and threats of external environment and on strengths and weaknesses of internal environment after the integration of the Czech Republic into the European Union, in 2004 and now in 2010.The basic sources of information were 70 SWOT analyses of small and medium - sized enterprises which have been made in 2004 by students of combined form of study, who work in management functions on medium or basic managerial levels and 228 SWOT analyses of small and medium...
Liability of statutory organs in limited liability companies
Martin Janků
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 121-128 | DOI: 10.11118/actaun201159020121
Statutory organs of business companies (and similarly of co-operatives) have numerous obligations imposed by generally binding provisions; relied with these is the liability for non-fulfilment of the latter. Some of the obligations are imposed directly by the laws, some are assumed on contractual basis. Their infringements may lead to the liability for the situation and consequences occurred. The regulation of the liability of persons engaged in the company's bodies covers persons that are entrusted by the management of foreign assets. Sometimes these are in fact not entirely foreign assets because, although the assets are legally owned by the business...
The dynamic programming approach to long term production planning in agriculture
Jitka Janová
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 129-136 | DOI: 10.11118/actaun201159020129
The production planning in agriculture is one of the most important decision problems of the farmer. Although some decision support tools based mainly on linear programming and addressed to agriculture authorities were presented, their direct application by a farmer is not possible. This is mainly due to the local character of the models developed for particular agricultural conditions and also due to the complexness of underlying mathematical programming models.This paper aims to develop dynamic programming model for the long run crop plan optimization covering the typical conditions of Czech farms, which could serve as a platform for further...
Gap analysis of the quality of sales service
Štěpán Kala, Lucie Vokáčová, Jan Huml
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 137-142 | DOI: 10.11118/actaun201159020137
The article aims to measure the size of customer gaps as for their perception of sales service standard quality. Gap analysis employed for customer gap measurement is elaborated on the basis of the results obtained from questionnaire enquiry directed on customers and employers of the company sales places that were under examination. Questionnaire enquiry revealed substantial disparity between the perception of standard by employers and customers, especially in terms of sales personnel contact with customer. The research has quantified the size of customer gaps within sales service quality standard categories. In addition, it identifies problem areas...
Image: Slovak versus foreign foodstuffs
Katarína Kleinová, Zuzana Lušňáková
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 143-148 | DOI: 10.11118/actaun201159020143
In a market situation, where the products of competing companies are becoming more similar, whether in quality or price, it is still necessary to look for new and new tools that should properly differentiate the various products or services from the competitive company. Undoubtedly one of these tools is the image that has become an essential part of marketing. Image is essentially the idea, symbol, which the consumer associates only at the mention the name of the product or company. Image performs several tasks. First, its role is to eliminate the anonymity between producer and consumer and on the other hand, image subjectively facilitates a customer...
Evolution of insurance company service quality survey, using self-learning neural network
Vladimír Konečný, Oldřich Trenz, Dana Dvořáková
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 149-154 | DOI: 10.11118/actaun201159020149
The objective of the paper is to demonstrate the abilities and possible approaches to classification of set of objects using self-organizing maps. As the objects, clients of an insurance company that made an agreement regarding mandatory insurance of motor vehicles were selected. The opinions of the clients and their overall satisfaction reflected in responses to presented answers.The clients were classified into three groups. The first two contained satisfied clients (i.e. good clients for the company), the last group contained clients that could potentially switch to the competitors. Subsequent analysis enabled discovering the reasons of low...
Is debt restructuring needed to make the Stability and Growth Pact (more) credible?
Jens Körner
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 155-164 | DOI: 10.11118/actaun201159020155
The emergence of the so-called PIIGS crisis which in 2009 became acute due to strongly diverging risk premiums, marked the beginning of a new phase for the European Monetary Union. Whilst the run-up to EMU had been characterized by an encouraging convergence of macroeconomic fundamentals of its member countries, it is now facing a serious threat in particular due to excessive levels of public debt. In 1997, the Stability and Growth Pact introduced a mechanism designed to prevent excessive public debt of the type currently observed; the fact of the matter, however, seems to be that levels of public debt has continuously grown from one economic cycle...
A free-floating currency regime during economic crisis: advantage or disadvantage?
Lubor Lacina, Petr Toman
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 165-176 | DOI: 10.11118/actaun201159020165
The paper deals with the identification of potential disadvantages associated with the existence of national currencies with the floating exchange rate regime during the current financial and economic crisis in countries postponing their entry into the eurozone. The hypothesis is that the advantages of a floating exchange rate may be outweighed by their disadvantages (high volatility of exchange rates). First part of the paper provides evidence about the development of Czech crown exchange rate since transition from fix to free float regime. Special attention will be given to the period during the recent global economic crisis. For the sake of comparison,...
Soft factors have an empirically testifiable effect on rating grade
Thomas Laufer
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 177-182 | DOI: 10.11118/actaun201159020177
The conclusions herein contain the summary of the results of an empirical survey in proof of the effects of soft factors on corporate rating grade.In the effort, three different software applications have been used. By means of the applications, the soft factors in corporate ratings previously identified in a related effort have been assessed for their impacts. That means all other applicable soft factors have been treated in a neutral manner.As a result based on assessments supplied by the three applications, weighted effect has been determined of soft factors, allowing to compile priority charts for the deployment of the factors as a targeted...
Assessment of customer relationship development
Dagmar Lesáková
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 183-188 | DOI: 10.11118/actaun201159020183
The focus of this paper is customer relationship marketing and its new trends. The particular goal of the presented research study was to identify and analyse the indicators of customer relationship development in human resources recruitment / leasing companies. Nine indicators have been explored: mission statement concerning customer commitment, customer attraction, customer commitment, development of customer value, understanding customer needs, goals for customer satisfaction, after sales services, measurement of customer satisfaction, complaint management. The indicators were made sequentially operational in order to translate customer relationship...
Modelling of chosen selectable factors of the develop of tourism with geographic IT and fuzzy sets using
Jitka Machalová
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 189-198 | DOI: 10.11118/actaun201159020189
The tourism is the significant tool of prosperity not only of the well-known touristic regions, but it is significant potential developing element of not so developed provincial regions. Develop and placements of tourism are dependent on factors (conditions) that influence its use in concrete regions. These factors are classified into selectable, localisation, and realisation (localisation and realisation factors issue was published as a part of solution of the research plan of FBE No. MSM 6215648904, part 03). The selectable factors determine the possibilities of the region to develop tourism in demand function. The landscape character and the environment...
Loyalty programs as a part of company's marketing strategy
Klára Mrkosová, Ondřej Dufek, Luděk Majer
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 199-204 | DOI: 10.11118/actaun201159020199
This paper aims to characterize the current status of using customer loyalty programs in the Czech Republic. Customer loyalty programs are evaluated as a part of marketing communication, where especially customer cards have a specific role in communication mix of selected companies. Furthermore, customer loyalty programs are evaluated from the perspective of internal marketing system company, as an invaluable source of data about customers. Obtained data are used for decisions on segmentation, targeting and overall marketing strategy. Customer loyalty programs in the Czech Republic are also examined from the perspective of consumers - factors that...
Financial sector taxation: Financial activities tax or financial transaction tax?
Danuše Nerudová
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 205-212 | DOI: 10.11118/actaun201159020205
The recent financial crises has revealed the need to improve and ensure the stability of the financial sector to reduce negative externalities, to ensure fair and substantial contribution of the financial sector to the public finances and the need to consolidate public finance. All those needs represent substantial arguments for the discussion about the introduction of financial sector taxation. There are discussed in the paper two possible schemes of financial sector taxation - financial transaction tax and financial activities tax. The aim of the paper is to research the possibility of the introduction of financial sector taxation, to discuss the...
Assessing the GDP structure in global comparison
Milan Palát, Alois Kunc
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 213-220 | DOI: 10.11118/actaun201159020213
The paper deals with identifying relationships between the household consumption and the GDP on the selected sample of countries of the world. It provides an analysis of the GDP structure and its development and, on the basis of available statistic data, carries out evaluation of the development of the GDP structure from the point of view of the expenditure method of its estimating in the selected sample of the world countries. In this respect, the validity of a hypothesis is also verified that countries with higher GDP per capita reach the lower proportion of consumption in the total GDP than countries with a lower GDP per capita, namely at the global...
Method of evaluating the success of the dairy Czech small and medium-sized enterprises
Aleš Peprný, Lea Kubíčková
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 221-230 | DOI: 10.11118/actaun201159020221
The paper is focused on the draft of the method for quantification of the factors, which determine the success of the SMEs in foreign markets. In the proposed method the multidimensional assessment of indicators of success of SMEs in foreign markets are used, ie. not only the proportion of sales from exports is observed, but also the profitability of international activities in an absolute and in a relative rate. Other indicators of success are the satisfaction of the company management with international activities and the success of achieving defined targets for business activities in foreign markets. Evaluation is made up of both the objective and...
The development of income and income differentiation in the Czech Republic according to the EU SILC
Jana Přikrylová
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 231-236 | DOI: 10.11118/actaun201159020231
The report deals with a brief description of the EU SILC (European Union - Statistics on Income and Living Conditions) statistical enquiry, which is pursued by the Czech Statistical Office accordingly to the European Union methodical instructions. The survey sampling proceeds in order to coordinate the methodical procedures in all EU countries according to the Regulation (EC) 1177/2003; and in the long term, it is meant to acquire the data on the income and social situation of inhabitants. The survey enables to obtain the representative data on the particular types of households income distributions, the way, quality and financial claims of living,...
Measuring the business cycles similarity and convergence trends in the Central and Eastern European countries towards the Eurozone with respect to some unclear methodological aspects
Petr Rozmahel
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 237-250 | DOI: 10.11118/actaun201159020237
The adoption of Euro in Slovakia since January 2009 and current world economic crises revived a debate on timing of the Euro adoption in the Czech Republic and other Central and Eastern European countries. The purpose of the article is to contribute to a discussion on the process of joining the Eurozone by the Czech Republic and other candidate countries. The paper provides an analysis of few business cycle similarity and convergence measures using different indicators and detrending techniques. Measures of business cycles similarity are ordinarily used to evaluate preparedness of candidate countries to join the Eurozone. The results indicate continuing...
Determinants of the company value
Kamila Růžičková, Jana Kolmanová, Michaela Loupová
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 251-256 | DOI: 10.11118/actaun201159020251
Today, there are many conceptions involving creation of the company value, as it is the main objective for the owners. However, there are still many companies interested primarily in the different company's objectives and enhance its competitive position differently. The aim of the paper is to present and analyze the viewpoints of Czech and foreign specialists on the issue of company value creation. The paper provides the determination of factors positively influencing the company value, the description of their characteristics, and on the basis of a detailed academic discussion proposes conclusions. Attention is paid especially to the value drivers...
The marketing tools of quality management in tourism services
Kateřina Ryglová
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 257-266 | DOI: 10.11118/actaun201159020257
The paper aims to show possible approaches towards managing the quality of services in tourism. With respect to the character of services it is necessary to pay regard to their specifications, such as especially their intangibility, perishability and heterogeneity. So it is rather difficult to measure the quality of a service, but it can be successfully evaluated according to the satisfaction of a customer. The example of a possible utilization of the ECSI model (ECSI: European Customer Satisfaction Index) concerning the analysis of customer satisfaction for the area of tourism is a part of this paper. In the phase of applying and verifying the suggested...
Advanced empirical estimate of information value for credit scoring models
Martin Řezáč
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 267-274 | DOI: 10.11118/actaun201159020267
Credit scoring, it is a term for a wide spectrum of predictive models and their underlying techniques that aid financial institutions in granting credits. These methods decide who will get credit, how much credit they should get, and what further strategies will enhance the profitability of the borrowers to the lenders. Many statistical tools are avaiable for measuring quality, within the meaning of the predictive power, of credit scoring models. Because it is impossible to use a scoring model effectively without knowing how good it is, quality indexes like Gini, Kolmogorov-Smirnov statisic and Information value are used to assess quality of given...
The loyalty on the market of agricultural machines
Zuzana Schwarzová, Šárka Stojarová
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 275-278 | DOI: 10.11118/actaun201159020275
The article is dealing with the market of agricultural machinery with the focus on the loyalty of agricultural subjects. In this market the brand is very important factor that can influence fundamentally the purchaser during buying a machine. Totally there are three types, the subjects that are totally not influenced by the brand mark, the subjects taking in their consideration the brand mark but just as one factor and the rest that is loyalty and buys just one brand. The main objective of this paper is to analyze the customers in this market and their loyalty to each brand. To reach the main goal there were analyzed data of agricultural subject's...
Globalisation of accounting standards and competitive posture of Indian companies
Monica Singhania, P. K. Gupta
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 279-290 | DOI: 10.11118/actaun201159020279
Unification of the global financial reporting system is essential to enable comparability of financial statements at the international level in post crisis competitive environment. IFRSs are increasingly gaining acceptance as global accounting standards. With European Union adopting the IFRS in 2005, as on date over 116 countries have already either converged their accounting standards with IFRS or adopted IFRS as such and many more are in the process. Countries refusing IFRS are likely to be viewed as more risky by the international investors thereby affecting the inflow of capital to such countries. In India, the Institute of Chartered Accountants...
Lifetime value in business process
Martin Souček, Jana Turčínková
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 291-298 | DOI: 10.11118/actaun201159020291
The paper focuses on lifetime value assessment and its implementation and application in business processes. The lifetime value is closely connected to customer relationship management. The paper presents results of three consecutive researches devoted to issues of customer relationship management. The first two from 2008 and 2010 were conducted as quantitative ones; the one from 2009 had qualitative nature. The respondents were representatives of particular companies. The means for data collection was provided by ReLa system. We will focus on individual attributes of lifetime value of a customer, and relate them to approaches of authors mentioned...
Estimation of the competitive conditions in the Czech banking sector
Daniel Stavárek, Iveta Řepková
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 299-306 | DOI: 10.11118/actaun201159020299
The paper uses New Empirical Industrial Organization approach, especially Panzar-Rosse model to estimates the level of competition of the banking industry in the Czech Republic during the period 2001-2009. We apply Panzar-Rosse model to estimate H statistic for a panel of 15 banks, which represent almost 90 % of the market. This paper also measures and compares the degree of banking competition in two sub-periods, 2001-2005 and 2005-2009, in order to investigate development of the competitive structure of the Czech banking industry. We found that the market was in equilibrium during most of the estimation period, which is a necessary condition...
Income differentiation of households in the CR
Jana Stávková, Ladislav Stejskal, Ľudmila Nagyová
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 307-318 | DOI: 10.11118/actaun201159020307
The Czech Republic has recently experienced phases of economic growth and periods of economic crisis, this fact affects the standard of living and household behaviour and affects the formation of lifestyle. This paper deals with the income situation of households. The main source of data is EU SILC survey from the years 2005 to 2008.The result of the enquiry and processing of primary data is information about the average income per household member, the poverty level and the number of households at risk of poverty. For the formulation of income differentiation is used Gini coefficient. Attention is paid to factors that affect income inequality...
Process restructuralization and its importance by increasing a competitiveness of an enterprise
Andrea Sujová
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 319-324 | DOI: 10.11118/actaun201159020319
Restructuralization in traditional understanding is considered for solution of crisis situation in an enterprise. However, it is important to emphasize that restructuralization shouldn't be connected only with crisis situation in enterprises. In present time the restructuralization has become a tool enabling revaluation of present enterprising activities and to relocate sources towards increasing the enterprise performance. This paper is focused on substance of restructuralization based on process approach that can enable to optimalize enterprise structure and process and increase competitiveness of an enterprise. Results of research in Slovak and...
Changes in taxation and their impact on economic growth in the European Union
Irena Szarowská
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 325-332 | DOI: 10.11118/actaun201159020325
The aim of the paper is to analyze changes in taxation and their impact on economic growth in the European Union. The analysis is performed on adjusted annual panel data of 24 European Union countries in a period 1995-2008. Panel regression with fixed effects is used as a basic method of research. The panel regression is based on analysis the effect of total tax quota changes on GDP growth in model 1, of changes in its components (social contribution, direct and indirect tax quotas) in model 2 and of personal and corporate income tax quota changes in model 3. Results of empirical tests verify statistically significant negative effect of tax burden...
International trade and endogenous growth: the case of Czech economy
Marcel Ševela
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 333-338 | DOI: 10.11118/actaun201159020333
The paper is focuses on testing of the presence of increasing returns to scale in the Czech economy production function that is constructed upon Solow growth accounting formula. The growth relation is adapted for imperfect competition in the goods market. In the second step the spillover effect to total factor productivity is tested based on import openness of the economy and share of productive equipment imports to gross domestic product. Using data on Czech economy in years 1993-2009 for OLS estimates, the presence of increasing returns to scale was proved in all tested models, the obtained returns to scale parameter is about 2. Explained variability...
Changes in VAT rates during the economic crisis
Jan Široký, Anna Kovářová
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 339-346 | DOI: 10.11118/actaun201159020339
To solve the current economical crisis, there are used various tools of economic policy. Some of them are changes in taxes, particularly changes in the value added tax due to its importance.Value added tax is the most harmonized tax in the single internal market of the European Communities. Although community law defines the basic legal constraints of VAT rules in individual countries, the Council Directive 2006/112/EC on the common system of value added tax, as amended, leaves some areas open for the Member States. One of the main characteristics of VAT is its tax rates which are - while maintaining specified minimal borders - in competency of...
Comparison of time series forecasting with artificial neural network and statistical approach
Michael Štencl, Ondřej Popelka, Jiří Šťastný
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 347-352 | DOI: 10.11118/actaun201159020347
In this paper we concentrate on prediction of future values based on the past course of a variable. Traditionally this problem is solved using statistical analysis - first a time-series model is constructed and then statistical prediction algorithms are applied to it in order to obtain future values. The time series modelling is a very powerful method, but it requires knowledge or discovery of initial conditions when constructing the model.The experiment described in this paper consists of a comparison of results computed by Multi-layer perceptron network with different learning algorithms previously published and results computed with different...
Augmented reality usage for prototyping speed up
Jiří Šťastný, David Procházka, Tomáš Koubek, Jaromír Landa
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 353-360 | DOI: 10.11118/actaun201159020353
The integral part of production process in many companies is prototyping. Although, these companies commonly have high quality visualization tools (large screen projections, virtual reality), prototyping was never abandoned. There is a number of reasons. The most important is the possibility of model observation from any angle without any physical constraints and its haptic feedback. The interactivity of model adjustments is important as well. The direct work with the model allows the designers to focus on the creative process more than work with a computer. There is still a problem with a difficult adjustability of the model. More significant changes...
Exploring intellectual capital through social network analysis: a conceptual framework
Ivana Tichá
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 361-364 | DOI: 10.11118/actaun201159020361
The purpose of this paper is to develop a framework to assess intellectual capital. Intellectual capital is a key element in an organization's future earning potential. Theoretical and empirical studies show that it is the unique combination of the different elements of intellectual capital and tangible investments that determines an enterprise's competitive advantage. Intellectual capital has been defined as the combination of an organization's human, organizational and relational resources and activities. It includes the knowledge, skills, experience and abilities of the employees, its R&D activities, organizational, routines, procedures, systems,...
Possibilities of using ICT for increase of customer feeling of exceptionality
Pavel Turčínek, Arnošt Motyčka
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 365-370 | DOI: 10.11118/actaun201159020365
Accession of the Internet undoubtedly has contributed to the shift of marketing activities. With the increasing availability and wealth of online information customers become more knowledgeable and sophisticated. If a company wants to keep its customers in long term, it must offer something more than an "ordinary" product, which has comparable substitutes in tens of other companies.At first it is necessary to identify customers behavior and thinking. Observation of his/her preferences of a demanded product line discovers products playing the key role from his/her point of view. We use methodical tools for this purpose e.g. CRM systems, Business...
Preferences of Moravian consumers when buying food
Jana Turčínková, Jitka Kalábová
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 371-376 | DOI: 10.11118/actaun201159020371
The paper presents results of research of preferences of Moravian consumers when buying food. The research focuses on characteristics of consumer behavior on the market with food, the preferences of product characteristics, price characteristics, convenient distribution and influence of selected marketing communication tools. The data collection was conducted via questionnaire in April through June 2010 on a sample of 2017 respondents by a research team of Department of Marketing and Trade at FBE MENDELU in Brno. The results suggest that Moravian consumers prefer retail stores with fresh food (mean = 7.99) and wider assortment (7.71), their choice...
Model of the co-operative trade alliance for independent retail networks in Czech Republic
Marek Záboj
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 377-384 | DOI: 10.11118/actaun201159020377
The main objective of the contribution is proposal of the model of co-operative trade alliance for independent trade alliances with fast-moving consumer goods (FMCG) in Czech Republic. Reason of the choice of this topic is sustain of variety of retail formats in Czech market in connection with position small and medium sized trade firms in comparison with transnational trade chains. Independent trade firms face to much bigger competitors operating supermarkets and hypermarkets, namely not even in size of sales area, width and depth of the assortment but also in possibility of negotiation of more profitable trade conditions with their suppliers. Effort...
Quality benchmarking methodology: Case study of finance and culture industries in Latvia
Ieva Zemīte, Valdis Janovs, Ineta Luka
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 385-390 | DOI: 10.11118/actaun201159020385
Political, socio-economic and cultural changes that have taken place in the world during the last years have influenced all the spheres. Constant improvements are necessary to sustain in rival and shrinking markets. This sets high quality standards for the service industries. Therefore it is important to conduct comparison of quality criteria to ascertain which practices are achieving superior performance levels. At present companies in Latvia do not carry out mutual benchmarking, and as a result of that do not know how they rank against their peers in terms of quality, as well as they do not see benefits in sharing of information and in benchmarking.The...
Selected characteristics of the wholefood market
Helena Šenkeříková, Jana Stehlíková, Lucie Špačková
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 393-398 | DOI: 10.11118/actaun201159020393
The paper deals with characteristics of branch with products of ecological agriculture in Czech Republic. Present state of crop and animal production on ecological farms is analyzed. Paper is also focused on analysing distribution channels of organic products.To the most often manufactured organic products belong according to dominate activities of producers meat processing, producing bake, confectioner and other floury products (mainly fresh pastry), milk processing, production of dairy commodities and cheese and fruit and vegetables. In the last few years the number of wine manufacturer is rising. Second important category for development of...
Classifications of innovations: approaches and consequences
Jakub Tabas, Michaela Beranová, Josef Polák
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 399-406 | DOI: 10.11118/actaun201159020399
Currently, innovations are perceived as a life blood of businesses. The inevitable fact is that even if the innovations have a potential to transform the companies or all the industries, the innovations are high risky. Even though, the second fact is that in order to companies' development and their survival on the markets, the innovations have become the necessity.In the theory, it is rather difficult to find a comprehensive definition of innovation, and to settle down a general definition of innovation becomes more and more difficult with the growing number of domains where the innovations, or possible innovations start to appear in a form of...
IQM of a tourism destination as a tool of competitiveness
Ida Vajčnerová
Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 407-412 | DOI: 10.11118/actaun201159020407
As the example above shows, the tourists' satisfaction level from staying at destination depends not only on their experience on specific tourist services, but also or more intangible factors, for example hospitality, safety and security, and cleanliness. The success of a destination is therefore a function of many independent components. It underscores the need for an integrated approach to managing the quality of tourist destination. The objective of the article is to specify the preconditions of a destination for implementing Integrated quality management (IMQ) and to demonstrate the possibilities for using the methodological approaches of the Qualitest...