Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(2), 21-24 | DOI: 10.11118/actaun201159020021

Comparing the potential use of oriental war philosophy and western combat strategies in the competition of companies

František Bartes
Ústav ekonomiky, Vysoké učení technické v Brně, Kolejní 2906/4, 612 00 Brno, Česká republika

Sun Tzu's essays The Art of War are the oldest known treatise on this topic but they have never been surpassed in terms of content and depth of understanding. They are characterised by concentrated wisdom on warfare. Compared to Carl von Clausewitz, Sun Tzu has a clearer vision, deeper understanding of preparation and combat itself and this makes him modern for eternity. Clausewitz wrote more than two thousand years later but he is more indebted to this period than Sun Tzu and this makes him rather obsolete nowadays even though some of his ideas are applicable, even though they can be applied only within the limitations of the moral and ethic values applied in a particular territory.
If using the approach stemming from Sun Tzu's oriental war philosophy it is necessary to understand these ideas and to implement them correctly. In this respect we find it very important to point out to the incorrect trend that can be identified in the studies of western literature dealing with this war philosophy.

Keywords: competition strategy, competitive advantage, competition, war philosophy
Grants and funding:

The paper was written at solving project specific research No. BD 17001018 Development economic disciplines from look theory and praxis.

Received: December 17, 2010; Published: July 7, 2014  Show citation

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Bartes, F. (2011). Comparing the potential use of oriental war philosophy and western combat strategies in the competition of companies. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 59(2), 21-24. doi: 10.11118/actaun201159020021
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