Acta Univ. Agric. Silvic. Mendelianae Brun. 2013, 61(7), 2903-2910 | DOI: 10.11118/actaun201361072903

Perception of Corporate Social Responsibility in companies of Eastern Slovakia region in 2009 and 2010

Iveta Ubrežiová1, Lýdia Stankovič2, Bohuslava Mihalčová3, Andrea Ubrežiová4
1 Department of Management Faculty of Economics and Management, Slovak Agricultural University in Nitra, Tr. A. Hlinku 2, 949 76 Nitra, Slovak Republic
2 Department of management, Faculty of Business Administration, University of Economics in Bratislava based in Košice, Tajovského 13, 041 30 Košice, Slovak Republic
3 Faculty of Business Administration, University of Economics in Bratislava based in Košice Tajovského 13, 041 30 Košice, Slovak Republic
4 Hoshizaki Europe B.V., Amsterdam, Holland

The article deals with the perception of Corporate Social Responsibility in companies of Eastern Slovakia region in 2009 and 2010. It aims to evaluate the survey performed in selected companies with the aim to find answers to the research questions (concerning the rate of perception of Corporate Social Responsibility, the evaluation of using a concept in the company, the importance of engagement in this area and so on) and with the assistance of selected methods for the examination.
Different companies have framed different definition. Our own definition is that Corporate Social Responsibility is about how companies manage the business processes, to produce an overall positive impact on society. Holme said that Corporate Social Responsibility is the continuing commitment by business to behave ethically and contribute to economic development while improving the quality of life of the workforce and their families as well as of the local community and society. Stakeholders are persons, groups or organizations that has direct or indirect stake in companies actions, objectives and policies (include creditor's customers, directors, employees, government, owners, suppliers, unions and the community).
Based on findings and a comparison of the results is made focusing on stakeholder's area, and suggestions are offered for the improvement in areas examined.

Keywords: corporate social responsibility, CSR, stakeholder's dialogue, stakeholders

Received: July 23, 2013; Published: December 24, 2013  Show citation

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Ubrežiová, I., Stankovič, L., Mihalčová, B., & Ubrežiová, A. (2013). Perception of Corporate Social Responsibility in companies of Eastern Slovakia region in 2009 and 2010. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 61(7), 2903-2910. doi: 10.11118/actaun201361072903
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