Acta Univ. Agric. Silvic. Mendelianae Brun. 2013, 61(7), 2875-2882 | DOI: 10.11118/actaun201361072875

Development of consumer preferences on the significant markets of pig meat

Vojtěch Tamáš, Věra Bečvářová
Department of Regional and Business Economics, Mendel University in Brno, Zemědělská 1, 613 00 Brno, Czech Republic

The aim of the article is to describe the broader context and to verify the relationship of consumer preferences with the income situation of the population in selected regions of the world.This paper deals with the development of consumer preferences in case of pork meat commodity, through verification of relationship between consumption of pork meat and GDP per capita in selected regions (countries) of the world. Very strong relationship of dependency between the level of GDP / per capita and Consumption of animal protein / per capita has been proven through numerous scientific studies. There are also investigated the specifics, conditions and assumptions for the global market of the given commodity in the regional aspects. Consumer preferences (of investigated commodity) in the world are various due to many different factors. The current societal demand is characterized by a number of requirements for the organizations involved in the pork meat commodity chain. In the past has been considered as the most important measure to produce a cheap and safe food. Nowadays these requirements are extended on other important factors such as sustainable production, animal welfare, ethical procedures, etc. The largest extension of these requirements is typical mainly for the European markets. This creates a considerable upward pressure on costs of European businesses, which is one of the sources of their declining competitiveness in the global markets.

Keywords: agribusiness, consumption, consumer preferences, dependence analysis, GDP
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The paper was developed within the Research Project of MENDELU in Brno, MSM 6215648904, as a part of the solution to thematic direction No. 4 "The development tendency of agribusiness, forming of segmented markets within commodity chains and food networks in the process of integration, globalization and changes of agrarian policy".

Received: August 30, 2013; Published: December 24, 2013  Show citation

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Tamáš, V., & Bečvářová, V. (2013). Development of consumer preferences on the significant markets of pig meat. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 61(7), 2875-2882. doi: 10.11118/actaun201361072875
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