Acta Univ. Agric. Silvic. Mendelianae Brun. 2013, 61(7), 2547-2553 | DOI: 10.11118/actaun201361072547

Concept of perceptual carrying capacity and its use in the creation of promotional materials of tourist destination

Stanislav Mokrý
Department of Marketing and Trade, Mendel University in Brno, Zemědělská 1, 613 00, Brno, Czech Republic

The aim of this article is to introduce results of research of perceptual carrying capacity of selected area. Concept of perceptual tourist carrying capacity aims to find the number of visitors of tourist destination that the visitor is willing to accept before deciding to prefer travelling to another tourist destination. In order to determine the perceptual carrying capacity the visual method is used. The photos of destination that depict different level of visitors are presented to respondents when using this method. The primary research method used in this investigation was the questionnaire survey which was conducted via online questionnaires. The questionnaire used computer-generated images that depict different number of visitors of the particular destination - nature trail around the church of St. John of Nepomuk in Žďár nad Sázavou (UNESCO monument). The questionnaire also contained samples of photos taken from photo gallery section of CzechTourism agency (photo.czechtourism.com), which were used to determine the preferred destination for recreation. The survey was conducted within the period from May 2012 to July 2012 on a sample of 736 respondents from The Czech Republic.

Keywords: perceptual carrying capacity, sustainable tourism, visual method

Received: April 11, 2013; Published: December 24, 2013  Show citation

ACS AIP APA ASA Harvard Chicago IEEE ISO690 MLA NLM Turabian Vancouver
Mokrý, S. (2013). Concept of perceptual carrying capacity and its use in the creation of promotional materials of tourist destination. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 61(7), 2547-2553. doi: 10.11118/actaun201361072547
Share...
Download citation
  • BibTeX (.bib)
  • Bookends (.ris)
  • EasyBib (.ris)
  • EndNote (.enw)
  • EndNote 8 (.xml)
  • ISI WoS (.isi)
  • Medlars (.medlars)
  • Mendeley (.ris)
  • MODS (.xml)
  • Papers (.ris)
  • RefWorks (.txt)
  • RefManager (.ris)
  • RIS (.ris)
  • MS Word (.xml)
  • Zotero (.ris)
    • Open full article

    References

    1. ARNBERGER, A., HAIDER, W., MUHAR, A., 2004: Social carrying capacity of an urban park. Proceedings of the Second International Conference on Monitoring and Management of Visitor Flows in Recreational and Protected Areas, Rovaniemi, Finnland, S. 371-378. ISBN 951-40-1924-5.
    2. CASTELLANI, V., SALA, S., 2009: Sustainable tourism as a factor of local development. 1. ed. Trento: Tangram, 2009, 279 p. ISBN 978-886-4580-012.
    3. COCCOSSIS, H., MEXA, A., 2004: The challenge of tourism carrying capacity assessment. Burlington, VT: Ashgate, c2004, xvi, 293 p. ISBN 07-546-3569-4.
    4. CZECHTOURISM. Photo gallery CzechTourism [online]. © 2007-2013 [cit. 2013-02-23]. Available online: http://photo.czechtourism.com.
    5. HUNTER, C., GREEN, H., 1995: Tourism and the environment: a sustainable relatinship? New York: Routledge, 1995, x, 212 p. ISBN 04-150-8524-1.
    6. KALISCH, D., KLAPHAKE., A., 2007: Visitors' satisfaction and perception of crowding in a German National Park: a case study on the island of Hallig Hooge. Forest Snow and Landscape Research. 81, 1-2: 109-122. ISSN 1424-5108. Available online: http://www.wsl.ch/dienstleistungen/publikationen/pdf/8186.pdf.
    7. MANNING, R., 1999: Studies in outdoor recreation: search and research for satisfaction. 2nd ed. Corvallis: Oregon State University Press, c1999, vii, 374 p. ISBN 08-707-1463-5.
    8. MANNING, R., 2001: Visitor Experience and Resource Protection: A Framework for Managing the Carrying Capacity of National Parks. Journal of park and recreation administration: a publication of the American Academy for Park and Recreation Administration, 19, 1: 93-108. ISSN 0735-1968.
    9. MANNING, R. E. et al.: (2003). Estimating Day Use Social Carrying Capacity in Yosemite National Park. The Journal of the Canadian Association for Leisure Studies, 27 (1-2), 77-102. ISSN 1492-7713. Go to original source...
    10. NIPOS, 2011: Statistická data v publikacích. Návštěvnost památek v krajích ČR v roce 2011. [Online] 2013. [Citace: 21. srpen 2012.] Available online:
    11. PÁSKOVÁ, M., 2008: Udržitelnost rozvoje cestovního ruchu. Hradec Králové: Gaudeamus, 298 s. ISBN 978-80-7041-658-7
    12. QUALITEST, 2011: A manual for evaluating the quality performance of tourist destinations and services. Luxembourg: Office for Official Publications of the European Communities, 51 p. ISBN 92-894-8150-1. Available online: http://destinet.eu/resources/...-various-target-groups/qualitest-manual-evaluating-quality-performance-your-tourist-destination-and/download/1/qualitest_manual_en.pdf.
    13. STERL, P., WAGNER, S., ARNBERGER, A., 2004: Social carrying capacity of canoeists in Austria's Danube Floodplains National Park. Working papers of the Finnish Forest Research Institute METLA, Metsäntutkimuslaitos. s. 8. ISSN 1795-150x. URL: http://metla.eu/julkaisut/workingpapers/2004/mwp002-37.pdf.
    14. UNWTO, 2005: Making Tourism More Sustainable - A Guide for Policy Makers, In: UNEP and UNWTO, p. 11-12. 2012 [cit. 2013-02-14]. Available online: http://www.unep.fr/shared/publications/pdf/DTIx0592xPA-TourismPolicyEN.pdf.
    15. UNWTO, 2005: Sustainable Development of Tourism [online]. [cit. 2013-02-16]. URL: http://sdt.unwto.org/en/content/about-us-5.
    16. UNWTO, 2012: Tourism Highlights, 2012 Edition. In: World Tourism Organization UNWTO [online]. [cit. 2013-02-14]. Available online: http://dtxtq4w60xqpw.cloudfront.net/sites/all/files/docpdf/unwtohighlights12enhr_1.pdf
    17. VEAL, A. J., 2010: Leisure, sport and tourism, politics, policy and planning. 3rd ed. Cambridge, MA: CABI, viii, 460 p. ISBN 18-459-3523-3. Go to original source...
    18. WEARING, S., ARCHER, D., BEETON, S., 2007: The sustainable marketing of tourism in protected areas: moving forward. Gold Coast, Qld.: Sustainable Tourism CRC, 30 p. ISBN 978-192-0965-051.
    19. WTO, 2004: Indicators of Sustainable Development for Tourism Destinations: a guidebook. Madrid: World Tourism Organization. ISBN 92-844-0726-5. Available online: http://mekongtourism.org/website/wp-content/uploads/downloads/2011/02/Indicators-of-Sustainable-Development-for-Tourism-Destinations-A-Guide-Book-by-UNWTO.pdf.

    This is an open access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY NC ND 4.0), which permits non-comercial use, distribution, and reproduction in any medium, provided the original publication is properly cited. No use, distribution or reproduction is permitted which does not comply with these terms.


    Return to the content