Acta Univ. Agric. Silvic. Mendelianae Brun. 2013, 61(7), 2343-2350 | DOI: 10.11118/actaun201361072343

Analysis of the Slovak consumer behaviour regarding the organic food purchase

Dagmar Kozelová1, Martina Fikselová1, Vladimír Vietoris2, Peter Czako2
1 Department of Food Hygiene and Safety, Faculty of Biotechnology and Food Sciences, Slovak University of Agriculture, Tr. A. Hlinku 2, Nitra, 949 76, Slovakia
2 Department of Plant Storage and Processing, Faculty of Biotechnology and Food Science, Slovak University of Agriculture, 949 76 Nitra, Trieda A. Hlinku 2, 949 76 Nitra, Slovakia

The aim of this work was to determine whether Slovak consumers buy organic food, to analyze the frequency of organic food shopping and to examine the monthly expenditure of organic food. Questionnaire survey involved 271 respondents. The hierarchical multiple factor analysis was used for the segregation and classification of consumers into representative groups. The group of respondents was based on algorithms divided into three groups. The first group consists of those respondents who do not buy organic food. In the second group of respondents, prevalent was occasional purchase of organic food. Prevailing monthly expenditure on buying organic food is the amount of 10-15 euros. The third group of respondents does weekly shopping of organic foods, these foods make costs mostly 15 to 20 euros per month.

Keywords: organic product, shopping behaviour, frequency of shopping, expenses, Slovakia

Received: June 6, 2013; Published: December 24, 2013  Show citation

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Kozelová, D., Fikselová, M., Vietoris, V., & Czako, P. (2013). Analysis of the Slovak consumer behaviour regarding the organic food purchase. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 61(7), 2343-2350. doi: 10.11118/actaun201361072343
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