Acta Univ. Agric. Silvic. Mendelianae Brun. 2013, 61(7), 2065-2070 | DOI: 10.11118/actaun201361072065

Modelling of domestic and foreign visitors' behaviour at commercial bank website during the recent financial crisis

Martin Drlík1, Anna Pilková2, Michal Munk1, Peter ©vec1
1 Department of Computer Science, Constantine the Philosopher University in Nitra, Tr. A. Hlinku 1, 949 74 Nitra, Slovak Republic
2 Department of Strategy and Entrepreneurship, Faculty of Management of CU, Odbojarov 10, P.O.BOX 95, 820 05 Bratislava 25, Slovak Republic

The paper focuses on modelling of commercial bank website visitors' behaviour. The authors analyse domestic and foreign market participants' interests in mandatory financial information disclosure of a commercial bank during the recent financial crisis and try to answer the question whether the purposes of Basel 2 regulations under the Pillar 3 - Market discipline, publishing financial information, have been fulfilled. The authors analyse bank website logs files using web log mining methods to better understand the rate of using of web pages, where mandatory financial information about Basel 2 is published. After data pre-processing the authors use association rule analysis to identify the association among content categories of the website. The results show that there is small interest in mandatory financial information disclosure by the commercial bank in general. The foreign website visitors take more concern in mandatory financial information disclosure, and they take less interest in general information about bank than domestic ones.

Keywords: Basel 2 Pillar 3, information disclosure, user behaviour modelling, web log mining, website analytics
Grants and funding:

This paper is supported by the project VEGA 1/0392/13 "Modelling of Stakeholders' Behaviour in Commercial Bank during the Recent Financial Crisis and Expectations of Basel Regulations under Pillar 3 - Market Discipline".

Received: April 11, 2013; Published: December 24, 2013  Show citation

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Drlík, M., Pilková, A., Munk, M., & ©vec, P. (2013). Modelling of domestic and foreign visitors' behaviour at commercial bank website during the recent financial crisis. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 61(7), 2065-2070. doi: 10.11118/actaun201361072065
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