Acta Univ. Agric. Silvic. Mendelianae Brun. 2012, 60(6), 197-204 | DOI: 10.11118/actaun201260060197

Analysis of consumer preferences focused on food additives

Dagmar Kozelová1, Martina Fikselová1, Simona Dodoková1, Ladislav Mura2, Andrea Mendelová3, Vladimír Vietoris3
1 Katedra hygieny a bezpečnosti potravín, Fakulta biotechnológie a potravinárstva, Slovenská poµnohospodárska univerzita v Nitre, Trieda A. Hlinku 2, 949 76 Nitra, Slovenská republika
2 Katedra ekonomiky, Fakulta ekonomiky, Univerzita J. Selyeho, Bratislavská 3322, 945 01 Komárno, Slovenská republika
3 Katedra skladovania a spracovania rastlinných produktov, Fakulta biotechnológie a potravinárstva, Slovenská poµnohospodárska univerzita v Nitre, Trieda A. Hlinku 2, 949 76 Nitra, Slovenská republika

This paper is aimed to evaluate the role of additives in food production and to identify how these additives are known and used by consumers in their households. The questionnaire technique was used, the research involved 220 respondents. It was found that the respondents are perceptive to adding of additives into food. Cluster analysis confirmed that the majority of respondents is about the incidence of food additives only partially informed, although 87% of respondents knew what the (E) letter of additive means. The correct answers for each question depended on the age and education of respondents and were not dependent on gender of respondents. We recommend to enhance public knowledge about nutrition, diet and food composition, functions, benefits and safety of food additives.

Keywords: consumer, additives, application of additives

Received: June 7, 2012; Prepublished online: July 19, 2013; Published: July 20, 2013  Show citation

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Kozelová, D., Fikselová, M., Dodoková, S., Mura, L., Mendelová, A., & Vietoris, V. (2012). Analysis of consumer preferences focused on food additives. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 60(6), 197-204. doi: 10.11118/actaun201260060197
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