Acta Univ. Agric. Silvic. Mendelianae Brun. 2012, 60(2), 475-480 | DOI: 10.11118/actaun201260020475

The popularity of organic products among young people in the Czech Republic

Martina Zámková1,2, Veronika Blašková2
1 Katedra matematiky, Vysoká škola polytechnická Jihlava, Tolstého 16, 586 01 Jihlava, Česká republika
2 Ústav statistiky a operačního výzkumu, Mendelova univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika

Organic farming and foods, which have been very promisingly evolving over the recent years, are areas of economy that are not only of interest for farmers themselves but also for economists. Recent trends in this sector indicate an ongoing increase in the demand for organic production. The first part of this paper is devoted to introducing the concept of organic farming and gathering all the factors influencing the consumer's decisions in purchasing organic products. Based on these findings, a marketing research has been carried out. The aim of this research is to identify different shopping patterns among young males and females in the Czech Republic concerning organic products and new upcoming trends in this area. In the second part of this paper, the results of this research are summed up and used to give advice to producers and merchants of organic production on improving their marketing strategies.

Keywords: organic products, organic farming, shopping patterns, statistical data processing

Received: November 30, 2011; Published: October 3, 2013  Show citation

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Zámková, M., & Blašková, V. (2012). The popularity of organic products among young people in the Czech Republic. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 60(2), 475-480. doi: 10.11118/actaun201260020475
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