Acta Univ. Agric. Silvic. Mendelianae Brun. 2012, 60(2), 79-84 | DOI: 10.11118/actaun201260020079

Credit rating calibration

David Hampel¹, Kateřina Jůzová², Martina Matulíková²

¹ Ústav statistiky a operačního výzkumu, Mendelova univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika

² Provozně ekonomická fakulta, Mendelova univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika

In this paper we deal with determination of chosen characteristics of vending business in the Czech Republic. Vending seems to be dynamically developing sector of economics. A strong competition is present in this market. This can be a reason that new ideas of improvement appear continuously. Primary data are used to characterize vending business from the perspective of consumer as well as vending operator. The data are used as input to statistical tests; results are summarized and presented in economic terms. At first, survey (about 600 respondents) is analyzed in empirical way. It is informative in such sense, that vending machines are used by majority of users, more often in school or workplace. The main reasons of using vending machines are speed of shopping and no other shopping possibility. Further part is devoted to comparison of prices under different situations. For example, there are differences among various vending machine locations. Vending machine prices are not necessarily higher than prices in shops or cafeterias. Finally, operator profitability is explored based on company internal data. Among others, hot drinks vending machines are more profitable than vending machines selling bottled beverages of packaged food in general.

Keywords: analysis of consumers, market research, primary data, vending business

Received: November 30, 2011; Published: October 3, 2013  Show citation