Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59(7), 111-120 | DOI: 10.11118/actaun201159070111

Determinants influencing consumer behaviour in organic food market

Monika Frýdlová1, Hana Vostrá2
1 Katedra ekonomiky, Česká zemědělská univerzita v Praze, Kamýcká 129, 165 21 Praha 6 - Suchdol, Česká republika
2 Katedra statistiky, Česká zemědělská univerzita v Praze, Kamýcká 129, 165 21 Praha 6 - Suchdol, Česká republika

This is a treatise of consumer behaviour in the Czech foods market, respectively, organic food market. This concerns comprehensive analysis of consumer behaviour, which places great emphasis on the motivating factors and barriers, which substantially influence the individual consumers when deciding between conventional foods and organic foods and are operationally broken down into a set of empirical indicators. The database comes from a questionnaire survey to ascertain the trends in the development of the consumption of conventional foods and organic foods including the shopping behaviour of the individual consumers. The results of the questionnaire survey were evaluated by analysis of the qualitative features and other sophisticated statistical methods were also used. Based on the results obtained, the influence of the individual factors on the decision-making behaviour of the consumers when purchasing foods. The main factors that influence consumer behaviour were considered to be the income of the consumers, price of the foods, attitudes that influence the purchase of foods.

Keywords: analysis of qualitative data, barriers to consumption, organic foods, eco farming, motivational factors, consumption behaviour, theory of planned behaviour
Grants and funding:

The article advances partial results of the project Analysis of the potential organic foods market in the Czech Republic according to research plan IGA 201011110038.

Received: August 31, 2011; Published: January 26, 2014  Show citation

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Frýdlová, M., & Vostrá, H. (2011). Determinants influencing consumer behaviour in organic food market. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 59(7), 111-120. doi: 10.11118/actaun201159070111
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