Acta Univ. Agric. Silvic. Mendelianae Brun. 2005, 53(3), 303-310 | DOI: 10.11118/actaun200553030303
ETIKA V PODNIKOVÉ KULTUŘE
- Ústav humanitních věd, Mendelova zemědělská a lesnická univerzita, Zemědělská 1, 613 00 Brno, Česká republika
Příspěvek se zabývá problematikou podnikové kultury z hlediska podnikatelské etiky. V české odborné literatuře bývá toto téma zmiňováno pouze sporadicky a v ucelené podobě neexistuje. Autor se snaží o postižení a analýzu těch fenoménů, které mají v podnikové kultuře rozhodující etickou relevanci. Podává vlastní metodologický postup integrace etiky do podnikové kultury. Ta by měla být strategickým cílem každého podniku, který chce na trhu dlouhodobě působit.
podniková kultura, podnikatelská etika, klíčové etické hodnoty, společenská odpovědnost
Ethics in corporate culture
The aim of article is to discuss the role of ethics in process of corporate culture creation. Purpose, as embodiced in corporate culture, is the glue that holds organizations together.
Corporate culture is the shared values and meanings its members hold in common and that are articulated and practiced by an organization's leaders. Corporate culture is related to ethics through the key ethical values and leadership styles the leaders espouse and practice; heroes and heroines the company rewards and holds up as models; rite, rituals, and symbols organizations value; and way organizational executives and members communicate among themselves and with their stakeholders.
Keywords: corporate culture, business ethics, key ethical values, social responsibility
Received: December 20, 2004; Published: December 27, 2014 Show citation
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