Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59, 301-306

https://doi.org/10.11118/actaun201159070301
Published online 2014-01-26

Czech small and medium-sized enterprises and the success in foreign markets

Lenka Procházková, Jan Hubený

Ústav marketing a obchodu, Mendelova univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika

The importance of small and medium-sized enterprises (SMEs) in national economies has been growing. For these reasons, SME’s are paid more attention. The paper deals with the success of Czech SME’s activities in the foreign markets. These enterprises exploited the opportunity of extensive European Union market without internal borders and extended its activities to foreign markets. The objective of this paper is to determine characteristics related to activities carried on by small and medium-sized Czech companies in the foreign markets and then to describe those that fundamentally affect the success of these entities in the foreign markets. The characteristics are divided into five groups (a group of characteristics relating to the company, product, management, international experience and a group of characteristics relating to the target market). The enterprises’ success in foreign markets is assessed by aggregate indicator of success. This indicator is monitored by multi-dimensional indicators of corporate success and evaluation of both objective and subjective. At the last part of the article due to analysis of relationship used, there are identified characteristics affecting the success of Czech small and medium-sized enterprises in foreign markets.

References

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