Acta Univ. Agric. Silvic. Mendelianae Brun. 2011, 59, 39-56

https://doi.org/10.11118/actaun201159070039
Published online 2014-01-26

Intelligence analysis – the royal discipline of Competitive Intelligence

František Bartes

Ústav ekonomiky, Vysoké učení technické v Brně, Kolejní 2906/4, 612 00 Brno, Česká republika

The aim of this article is to propose work methodology for Competitive Intelligence teams in one of the intelligence cycle’s specific area, in the so-called “Intelligence Analysis”. Intelligence Analysis is one of the stages of the Intelligence Cycle in which data from both the primary and secondary research are analyzed. The main result of the effort is the creation of added value for the information collected. Company Competiitve Intelligence, correctly understood and implemented in business practice, is the “forecasting of the future”.
That is forecasting about the future, which forms the basis for strategic decisions made by the company’s top management. To implement that requirement in corporate practice, the author perceives Competitive Intelligence as a systemic application discipline. This approach allows him to propose a “Work Plan” for Competitive Intelligence as a fundamental standardized document to steer Competitive Intelligence team activities. The author divides the Competitive Intelligence team work plan into five basic parts. Those parts are derived from the five-stage model of the intelligence cycle, which, in the author’s opinion, is more appropriate for complicated cases of Competitive Intelligence.

References

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