Acta Univ. Agric. Silvic. Mendelianae Brun. 2004, 52, 161-174

https://doi.org/10.11118/actaun200452060161
Published online 2015-02-22

Behaviour of subjects of the independent retail market in distribution process of food products

Marek Záboj

Ústav marketingu a obchodu, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 5, 613 00 Brno, Česká republika

The paper deal with the actual situation on the Czech independent retail market. Multinational retail chains represent the thread to small and medium sized trade firms due to large range of products, stronger position in negotiations with suppliers and financial power. That is reason why others independent retailers have to co-operate together and obtain the same advantages. Nowadays the discuss among Czech wholesale stocks with their retail nets is in progress. This discussion is aimed to establishing the Czech trade strategic alliance (TSA CZ) as an instrument for increasing of competitive ability. That is necessary also for connection with some other foreign or global trade alliance. Present situation offers to collaborate with two trade systems. The first is CBA operating in nine countries of the Central and Eastern Europe and the second is MARKANT working mainly in Germany and Austria. It seems TSA CZ has to decide between two business concepts – east or west. During the decision making is important to re-
cognize what is more sufficient not only for the Czech trade firms on independent market but also for the Czech customer because satisfaction his needs and wants should be the mission of all retailers.

References

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