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A Model of Charging Service Demand for the Czech RepublicJan PekárekActa Univ. Agric. Silvic. Mendelianae Brun. 2017, 65(5), 1741-1750 | DOI: 10.11118/actaun201765051741 |
The Impact of Attention to News about Tax Changes on the Stock MarketJolana StejskalováActa Univ. Agric. Silvic. Mendelianae Brun. 2017, 65(6), 2113-2121 | DOI: 10.11118/actaun201765062113 |
How to Avoid the Usual Price Rule on the Fuel Market in the Czech RepublicPavel SemerádActa Univ. Agric. Silvic. Mendelianae Brun. 2016, 64(1), 351-355 | DOI: 10.11118/actaun201664010351 |
MARKETINGOVÝ VÝZKUM A IMAGE MÍSTAMiroslav Foret, V. ForetováActa Univ. Agric. Silvic. Mendelianae Brun. 2006, 54(6), 239-248 | DOI: 10.11118/actaun200654060239 The paper deals with some problems of the image and identity of two towns (Brno and Zlín) as well as the whole country (Czech Republic). It starts with theoretical explanation of terms place image, identity and culture and its interrelated influences. Than own empirical marketing research of Brno image is presented and compared with theory of marketing communication, especially with the problems of place identity, unified visual style and logo. |
Oil additive and its effectVojtěch Kumbár, Petr DostálActa Univ. Agric. Silvic. Mendelianae Brun. 2013, 61(3), 691-697 | DOI: 10.11118/actaun201361030691 |
Clipping management and its effect on the composition and height of low-input turfPavel KnotActa Univ. Agric. Silvic. Mendelianae Brun. 2013, 61(6), 1741-1747 | DOI: 10.11118/actaun201361061741 |
Measuring private transaction costs of public procurement: Case of the Czech RepublicLuboš DufekActa Univ. Agric. Silvic. Mendelianae Brun. 2013, 61(2), 317-325 | DOI: 10.11118/actaun201361020317 |


