Acta Univ. Agric. Silvic. Mendelianae Brun. 2019, 67(6), 1643-1651 | DOI: 10.11118/actaun201967061643

The Analysis of Strategy Types of the Renewable Energy Sector

Adam Sulich1,2, Adam Grudziński2
1 Wroclaw University of Economics, Faculty of Management, Computer Science and Finance, ul. Komandorska 118/120, 53-345 Wroclaw, Poland
2 Wroclaw University of Science and Technology, Faculty of Computer Science and Management, ul. Wybrzeże Wyspiańskiego 27, 50-370 Wroclaw, Poland

Environmental goals can be essential for the realization of modern organization strategies, especially in the case of renewable energy sector company's development in Poland. The aim of this article is to discover different strategies formulated by Polish energy supply companies as a result of the green management. The tools to analyse this type of management and to indicate the common direction of undertaken activities are the SWOT analysis and the Hellwig's taxonometric method. These common points can be described by some factors which are related to the creation of green jobs and the reduction of environmental impact. This analytical study explains and describes possible strategies types, which were implemented in companies of studied sector. Therefore, multicriteria analysis of strategy measurement indicators method was used in this article. Performed analysis can open future research area to examine greening of other sectors.

Keywords: green management, the renewable energy sector, Hellwig's method, proecological strategy, green strategy, Polish companies, green jobs
Grants and funding:

The project is financed by the Ministry of Science and Higher Education in Poland under the programme" Regional Initiative of Excellence" 2019 - 2022 project number 015/RID/2018/19 total funding amount 10 721 040,00 PLN.

Received: June 3, 2019; Accepted: September 6, 2019; Published: December 22, 2019  Show citation

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Sulich, A., & Grudziński, A. (2019). The Analysis of Strategy Types of the Renewable Energy Sector. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 67(6), 1643-1651. doi: 10.11118/actaun201967061643
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