Acta Univ. Agric. Silvic. Mendelianae Brun. 2019, 67(2), 535-544 | DOI: 10.11118/actaun201967020535

Behaviour of Stakeholders in Different Destination Networks - Three Cases from the Czech Republic

Markéta Novotná, Andrea Holešinská
Department of Regional Economics and Administration, Institute of Tourism, Faculty of Economics and Administration, Masaryk University, Lipová 41a, 601 77 Brno, Czech Republic

The research paper gives a detailed understanding of mutual interactions in a different socio-cultural and economic context. The research focuses on network relations established due to the participation in a tourism product. The aim is to identify behaviour of the key stakeholders in destination development from the network perspective in the conditions of three different Czech destinations. The cases represent diverse spatial categories, which can be classified as urban, mountain, and multifunctional region. The applied network analysis provides relevant results to describe cooperative relationships among stakeholders in the selected destinations with a diverse structure and internal relations. The interactions among the stakeholders arise from their mutual trust and willingness to cooperate. Moreover, they are associated with the external environment. The results also highlight the behaviour of the stakeholders from the public sector in initiating cooperative activities.

Keywords: destination networking, tourism stakeholders, cooperation, Czech Republic
Grants and funding:

This article was supported by the project Specific Univeristy Research at Masaryk University in Brno no. MUNI/A/1101/2017.

Received: September 24, 2018; Accepted: January 28, 2019; Published: April 29, 2019  Show citation

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Novotná, M., & Holešinská, A. (2019). Behaviour of Stakeholders in Different Destination Networks - Three Cases from the Czech Republic. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 67(2), 535-544. doi: 10.11118/actaun201967020535
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