Acta Univ. Agric. Silvic. Mendelianae Brun. 2017, 65(1), 339-346 | DOI: 10.11118/actaun201765010339

How Can We See the Corporate Social Responsibility within Its Application in Business Practice?

Iveta Ubrežiová1, Regína Kurčová1, Jarmila Horváthová2
1 Department of Management, Faculty of Economics and Management, Slovak University of Agriculture in Nitra, Tr. A. Hlinku 2, 949 76 Nitra, Slovak Republic
2 Department of Languages, Faculty of Economics and Management, Slovak University of Agriculture in Nitra, Tr. A. Hlinku 2, 949 76 Nitra, Slovak Republic

In the 21st century, CSR along with other social issues (such as corporate philanthropy and social enterprise) has become one of the key business trends all over the world. Companies have begun to realize certain commitment to society and its values, and have understood the importance of their contribution into social, environmental and economic issues. Globally, CSR is considered as narrower part of international business ethics and with regard to accession of multinational companies as well as small and medium sized enterprises, and its importance is increasing. Many of those companies perceive CSR as the factor increasing their competitiveness in the business environment. From this point of view, we stated the main goal of submitted article like the evaluation how can we see the corporate social responsibility within its application in business practice. For the evaluation, we used the material, which consists from primary data and secondary data. All data were elaborated by the statistical methods. The main part of this article includes the description of the questionnaire evaluation including tables, graphs and statistical evaluation of our three set research hypotheses. In conclusion, we evaluate the overall results of our practical research and propose recommendations for the future. The research results show how the interviewed people in the company have been evaluated according to the characteristics, benefits, reasons and consideration of CSR.

Keywords: Corporate Social Responsibility, small and medium sized enterprises, multinational companies, business practice

Prepublished online: February 28, 2017; Published: March 1, 2017  Show citation

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Ubrežiová, I., Kurčová, R., & Horváthová, J. (2017). How Can We See the Corporate Social Responsibility within Its Application in Business Practice? Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 65(1), 339-346. doi: 10.11118/actaun201765010339
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