Acta Univ. Agric. Silvic. Mendelianae Brun. 2016, 64(6), 1937-1950 | DOI: 10.11118/actaun201664061937

Quality Label as the Guarantee of Top Quality Agricultural and Food Products Produced in Slovak Republic - a Case Study of Slovak Food Market

Ingrida Košičiarová, Ľudmila Nagyová, Mária Holienčinová, Jana Rybanská
Slovak University of Agriculture in Nitra, Tr. A. Hlinku 2, 949 76 Nitra, Slovak Republic

The aim of the present paper was to determine the Slovak consumer's opinion about the purchase and quality level of agricultural and food products produced in the Slovak Republic, as well as to determine their knowledge and preference of the National Quality Label "Značka kvality SK". As research methods, there have been used the methods of survey and structured questionnaire consisting of 22 questions. The total number of respondents was 2.808 randomly selected respondents from all over the Slovak Republic. For a deeper analysis of the obtained results, there have been set out nine hypothesis, which have been tested with the use of Pearson's chi-square test, Fisher's exact test, Mann-Whitney U-Test and Cramer's contingency coefficient. The results of the present paper show, that the knowledge and preference of higher quality food is between Slovak consumers on a pretty high level - more than 44 % respondents think that they buy higher quality products, more than 49 % of respondents think that the agricultural and food products produced in Slovak Republic are rather higher and higher quality, more than 58 % of respondents know the Quality Label "Značka kvality SK", over 56 % of respondents could describe its logo, more than 60 % of them could spontaneously name five brands, respectively products labelled with this Quality Label and almost 50 % of respondents buy also the ecological products.

Keywords: Quality label, Značka kvality SK, quality, consumer, knowledge, preference

Prepublished online: December 21, 2016; Published: January 1, 2017  Show citation

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Košičiarová, I., Nagyová, Ľ., Holienčinová, M., & Rybanská, J. (2016). Quality Label as the Guarantee of Top Quality Agricultural and Food Products Produced in Slovak Republic - a Case Study of Slovak Food Market. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 64(6), 1937-1950. doi: 10.11118/actaun201664061937
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