Acta Univ. Agric. Silvic. Mendelianae Brun. 2016, 64(5), 1709-1715 | DOI: 10.11118/actaun201664051709

The Perception of Information by Economic Agents on the Dairy Market

Renata Hrubá
Mezouò 23, 267 18 Beroun, po¹ta Karl¹tejn, Czech Republic

In this study, data from a sample of Czech consumers are used to test the hypothesis that consumer behavior is influenced by attitude to global problem related to food. The model is estimated using probit analysis to predict food label use in deciding for a new cheese product. It is possible to draw conclusion about the attitude to global food issue that might's change consumer behavior.

Keywords: decision making behavior, label use, familiarity bias, perception of information, attitude, nutrient
Grants and funding:

This paper was supported by Project No. IGA ÈZU 201111210071.

Prepublished online: October 31, 2016; Published: November 1, 2016  Show citation

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Hrubá, R. (2016). The Perception of Information by Economic Agents on the Dairy Market. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 64(5), 1709-1715. doi: 10.11118/actaun201664051709
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