Acta Univ. Agric. Silvic. Mendelianae Brun. 2015, 63(6), 1815-1823 | DOI: 10.11118/actaun201563061815

Human Capital Management in Banking Institutions in Connection with the Population Ageing Process, Age Management Philosophy and the Concept of Corporate Social Responsibility in the Czech Republic

Jiří Bejtkovský
Department of Management and Marketing, Faculty of Management and Economics, Tomas Bata University in Zlín, nám. T. G. Masaryka 5555, 760 01 Zlín, Czech Republic

The aim of the article is, besides other things, to identify awareness of the Age Management philosophy in respect of the Corporate Social Responsibility concept in Czech banking institutions and further think about how to implement the philosophy in the process of human resource management so as to be targeted and efficient for all entities involved. From research methods, questionnaire survey and observation were used. These methods were further supplemented with a semi-structured interview with the employees of banking institutions. The obtained data were analyzed by statistical methods. In association with the conducted researches it can be generally stated that the addressed respondents agree with the statement that their banking institution does implement age diversity of employees in a certain form and Age Management principles - the idea of heterogeneous structure of employees, development of working conditions and environment for performance of required working conditions or cooperation on corporate projects.

Keywords: age management, commercial banks, corporate social responsibility, employee 50+, human capital, population ageing process, satisfaction, stereotypes
Grants and funding:

This paper was supported by Project No. RO/2013/01: The Financial Performance of Commercial Bank (Finančná výkonnosť komerčnej banky).

Prepublished online: December 26, 2015; Published: January 1, 2016  Show citation

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Bejtkovský, J. (2015). Human Capital Management in Banking Institutions in Connection with the Population Ageing Process, Age Management Philosophy and the Concept of Corporate Social Responsibility in the Czech Republic. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 63(6), 1815-1823. doi: 10.11118/actaun201563061815
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