Acta Univ. Agric. Silvic. Mendelianae Brun. 2015, 63(2), 667-673 | DOI: 10.11118/actaun201563020667

The Country-of-Origin Effect and its Influence on Consumer's Purchasing Decision

Jitka Veselá, Robert Zich
Department of Management, Faculty of Business and Management, Brno University of Technology, Kolejní 2906/4, 612 00 Brno, Czech Republic

The aim of this article is to provide the results of research focused on the topic connected with the country of origin effect and its influence on the consumer behaviour of the young consumers called the Generation Y. This research is conducted on the base of the qualitative research methods combining the focus group and group discussion (called focus group discussion). The Generation Y consumers are at these days important part of the consumers - they are forming their opinion and consumer behaviour so the companies can positively influence them. This study contains the results which reflect the opinion of consumers in condition of the Czech Republic in connection with the country of origin effect, consumer ethnocentrism and consumer patriotism and its influence in the wine industry.

Keywords: country-of-origin effect, consumer ethnocentrism, consumer patriotism, wine industry, consumer behaviour, Generation Y
Grants and funding:

This article submits the result of the project "Determinants of the Development of Management and Marketing in Context of Transforming European Union".

Prepublished online: May 10, 2015; Published: April 1, 2015  Show citation

ACS AIP APA ASA Harvard Chicago IEEE ISO690 MLA NLM Turabian Vancouver
Veselá, J., & Zich, R. (2015). The Country-of-Origin Effect and its Influence on Consumer's Purchasing Decision. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 63(2), 667-673. doi: 10.11118/actaun201563020667
Share...
Download citation
  • BibTeX (.bib)
  • Bookends (.ris)
  • EasyBib (.ris)
  • EndNote (.enw)
  • EndNote 8 (.xml)
  • ISI WoS (.isi)
  • Medlars (.medlars)
  • Mendeley (.ris)
  • MODS (.xml)
  • Papers (.ris)
  • RefWorks (.txt)
  • RefManager (.ris)
  • RIS (.ris)
  • MS Word (.xml)
  • Zotero (.ris)
    • Open full article

    References

    1. AGNOLI, L., BEGALLI, D. and CAPITELO, R. 2011. Generation Y's perception of wine and consumption situations in a traditional wine-producing region. International Journal of Wine Business Research, 23(2): 176-192. DOI: 10.1108/17511061111143025 Go to original source...
    2. AGRAWAL, J. and KAMAKURA, W. A. 1999. Country of Origin: A Competitive Advantage? International Journal of Research in Marketing, 16(4): 255-267. DOI: 10.1016/S0167-8116(99)00017-8 Go to original source...
    3. AMINE, L. S., 2008. County-of-Origin, Animosity and Consumer Response: Marketing Implications of Anti-Americanism and Francophobia. International Business Review, 17(4): 402-422. DOI: 10.1016/j.ibusrev.2008.02.013 Go to original source...
    4. BERGH, J. VAN DEN and BEHRER, M. 2012. Jak cool značky zůstávají hot. Marketing zaměřený na mladou "generaci Y". 1. vyd. Brno: BizBooks.
    5. FOUNTAIN, J. and LAMB, C. 2011. Generation Y as young wine consumers in New Zeland: how do they differ from Generation X? International Journal of Wine Business Research, 23(2): 107-124. DOI: 10.1108/17511061111142981 Go to original source...
    6. GIBBS, A. 1997. Focus Group. Social Research Update, winter 1997, 19. Go to original source...
    7. MIN HAN, C., 1989. Country Image: Halo or Summary Construct. Journal of Marketing Research, 26(2): 222-229. DOI: 10.2307/3172608 Go to original source...
    8. HESLOP, L. A, CRAY, D. and ARMENAKYAN, A. 2010. Cue Incongruity in Wine Personality Formation and Purchasing. International Journal of Wine Business Research, 22(3): 288-307. DOI: 10.1108/17511061011075400 Go to original source...
    9. HUANG, Y., PHAU, I. and LIN, C. 2010. Consumer Animosity, Economic Hardship, and Normative Influence: How Do They Affect consumers' Purchase Intention? European Journal of Marketing, 44(7/8): 909-937. DOI: 10.1108/03090561011047463 Go to original source...
    10. HUDDY, L. and KHATIB, N. 2007. American Patriotism, National Identity, and Political Involvement. American Journal of Political Sciences, 51(1): 63-77. DOI: 10.1111/j.1540-5907.2007.00237.x Go to original source...
    11. CHARTERS, S., VELIKOVA, N., RITCHIE, C., FOUNTAIN, J., THACH, L., DODD, L. T., FISH, N., HERBST, F. and TERBLANCHE, N. 2011. Generation Y and sparkling wines: a cross-cultural perspective. International Journal of Wine Business Research, 23(2): 161-1175. DOI: 10.1108/17511061111143016 Go to original source...
    12. CHATTALAS, M., KRAMER, T. and TAKADA, H. 2008. The Impact of National Stereotypes on the Country of Origin Effect: A Conceptual Framework. International Marketing Review, 25(1): 54-74. DOI: 10.1108/02651330810851881 Go to original source...
    13. CHU, P., CHANG, C., CHEN, C. and WANG, T., 2010. Countering Negative Country-of-Origin Effects: The Role of Evaluation Mode. European Journal of Marketing, 44(7/8): 1055-1076. DOI: 10.1108/03090561011047526 Go to original source...
    14. IVERSEN, N. M. and HEM, L. E. 2001. Country Image in National Umbrella Branding Effects of Country Associations on Similarity Judgments. Asia Pacific Advances in Consumer Research, 4: 140-149.
    15. KADEN, R. J., LINDA, G. and LEVINSON, J. C. 2009. More Guerrilla Marketing Research. 1. ed. London, Philadelphia: Kogan Page Ltd.
    16. KITZINGER, J. 1994. The methodology of Focus Groups: the importance of anteraction between research participants. Sociology of Health and Illness, 16(1): 105-121. DOI: 10.1111/1467-9566.ep11347023 Go to original source...
    17. KOTLER, P. and KELLER, K. L. 2007. Marketing management. 12. ed. Praha: Grada Publishing.
    18. KUNCZIK, M., 1997. Images of Nations and International Public Relations. 1. ed. New Jersey: Lawrence Erlbaum Associates.
    19. LU, I. R. R. and HESLOP, L. A. 2008. Measuring Country Image: A Research Proposal. Annual Conference of the Administrative Sciences Association of Canada, 29(3): 290-303.
    20. MACNABB, A. S. Sandy. Patriotism. In: Lodge Presentation Program Paper, Logde No. 57.
    21. MAGISTRIS, T. de, GROOT, E., GRACIA, A. and ALBISU, L. M. 2011. Do Millennial generation's wine preference sof the "New World" differ from the "Old World"? International Journal of Wine Business Research, 23(2): 145-160. DOI: 10.1108/17511061111143007 Go to original source...
    22. MARVASTI, A. B. 2004. Qualitative Research in Sociology. 1. ed. London: SAGE Publications. Go to original source...
    23. MUELLER, S., REMAUD, H. and CHABIN, Y. 2011. How strong and generalisable is the Generation Y effect? A cross-cultural study for wine. International Journal of Wine Business Research, 23(2): 125-144. DOI: 10.1108/17511061111142990 Go to original source...
    24. NIJSSEN, E. J. and DOUGLAS, S. P. 2004. Examining the Animosity Model in a Country with a High Level of Foreign Trade. International Journal of Research in Marketing, 21(1): 23-38. DOI: 10.1016/j.ijresmar.2003.05.001 Go to original source...
    25. SVĚTLÍK, J. 2011. Globální značky a jejich komunikace. Marketing a komunikace, 21(3): 6-7.
    26. ŠTRACH, P. 2009. Mezinárodní management. 1. vyd. Praha: Grada Publishing.
    27. VASSELLA, M. C., FOUNTAIN, P. D. "Pat" and FOUNTAIN, U. K. 2010. Consumer Ethnocentrism, Patriotism, Global Openness and Country of Origin Rffect: A Literature Review. In: ASBBS Annual conference, 17(1): 868-882.
    28. VYSEKALOVÁ, J. and MIKEŠ, J. 2009. Image a firemní identita. 1. vyd. Praha: Garda Publishing.
    29. WOODSIDE, A. G. 2010. Case Study Research: Theory. Methods. Practise. 1. ed. Bingley: Emerald Group Publishing Limited.
    30. ZEUGNER-ROTH, K. P., DIAMANTOPOULOS, A. and MONTESINOS, M. A. 2008. Home Country Image, Country Brand Equity and Consumers' Product Preferences: an Empirical Study. Management International Review, 48(5): 577-602. DOI: 10.1007/s11575-008-0031-y Go to original source...
    31. ZICH, R. and VESELÁ, J. 2013. Aplikace technik založených na focus group a skupinové diskuzi při výzkumu vnímání vztahu image a úspěchu podniku: potenciál a limity využití. In: Moderní problémy ekonomiky, podnikání a management: teorie a praxe, 221-229.

    This is an open access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY NC ND 4.0), which permits non-comercial use, distribution, and reproduction in any medium, provided the original publication is properly cited. No use, distribution or reproduction is permitted which does not comply with these terms.


    Return to the content