Acta Univ. Agric. Silvic. Mendelianae Brun. 2015, 63(2), 499-505 | DOI: 10.11118/actaun201563020499

The Main Factors Influencing the Destination Choice, Satisfaction and the Loyalty of Ski Resorts Customers in the Context of Different Research Approaches

Monika Bédiová, Kateřina Ryglová
Department of Marketing and Trade, Faculty of Business and Economics, Mendel University in Brno, Zemědělská 1, 613 00 Brno, Czech Republic

The paper summarizes scientific approaches to researches in the field of destination choice, satisfaction and the loyalty of ski resorts customers. Information about existing models and trends from scientific journals are analysed. Multiattribute models are widely used in researches dealing with satisfaction and loyalty. It can be presumed that tourist overall satisfaction is determined by destination image and attribute satisfaction. Tourist attribute satisfaction is also directly influenced by destination image, and destination loyalty is in turn influenced by overall satisfaction. The results will be useful for researchers and practitioners who deal with tourist satisfaction and loyalty in particular for ski resorts operators. This paper represents the initial phase of the project aimed at researching the topical factors with their relationships and links influencing satisfaction and loyalty of ski resort customers in selected countries.

Keywords: ski resort customer, ski destination choice, satisfaction, loyalty, quality

Prepublished online: May 10, 2015; Published: April 1, 2015  Show citation

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Bédiová, M., & Ryglová, K. (2015). The Main Factors Influencing the Destination Choice, Satisfaction and the Loyalty of Ski Resorts Customers in the Context of Different Research Approaches. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 63(2), 499-505. doi: 10.11118/actaun201563020499
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