Acta Univ. Agric. Silvic. Mendelianae Brun. 2014, 62(4), 811-824 | DOI: 10.11118/actaun201462040811

Analysis of Tourism and Agrotourism Management in the Czech Republic and Austria

Eva Šimková
Department of Social Pathology and Sociology, Faculty of Education, University of Hradec Králové, Rokitanského 62, 500 03 Hradec Králové, Czech Republic

The paper discusses the importance of rural tourism and sustainable rural areas development. It highlights the role of tourism in dealing with problems of rural areas and agriculture sector in the Czech Republic. After theoretical description of a system approach to rural tourism development, the author continues by a practical part where she compares tourism and agrotourism management in the Czech Republic and Austria. Austria has been chosen as a representative of a state with developed tourism system and tourism management. Selected aspects of management systems are then compared and proposed for improvement in tourism/agrotourism. Critical key factor for successful development of activities in rural areas (therefore including agrotourism services) are then presented.

Keywords: rural areas, management system, rural tourism, agrotourism, partnership

Published: October 4, 2014  Show citation

ACS AIP APA ASA Harvard Chicago IEEE ISO690 MLA NLM Turabian Vancouver
Šimková, E. (2014). Analysis of Tourism and Agrotourism Management in the Czech Republic and Austria. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis62(4), 811-824. doi: 10.11118/actaun201462040811
Download citation

References

  1. ALVAREZ, M. D. 2012. New Perspectives in Destination Management. Journal of Travel and Tourism Research, Destination Management: 1-3. [online]. Available on http://www.site.adu.edu.tr/jttr/webfolders/special%20issue/guest%20editorial.pdf. [cit. 2013-05-10].
  2. BARTL, H. and SCHMIDT, F. 1998. Destination management. Wien: Institut für Regionale Innovation.
  3. BLAIN, C., LEVY, S. E. and RITCHIE, J. R. B. 2005. Destination Branding: Insights and Practices from Destination Management Organizations. Journal of Travel Research, 43(4): 328-338. DOI: 10.1177/0047287505274646 Go to original source...
  4. BUHALIS, D. and SPADA, A. 2000. Destination Management Systems: Criteria for Success - An Exploratory Research. In: Information and Communication Technologies in Tourism, 473-484. Go to original source...
  5. BURIAN, M. and GRYNDLEROVÁ, K. 2010. Vesnická turistika, agroturistika, ekoturistika, cykloturistika. In: PECINOVÁ, A. (ed.). Proceeding of the Conference of Sustainable rural development and tourism. Pardubice: Callisto-96, 42-45.
  6. DCLG. 2006. Strong and prosperous communities. The Local Government White paper. Available on: http://webarchive.nationalarchives.gov.uk/20120919132719/http:/www.communities.gov.uk/documents/localgovernment/pdf/152456.pdf. [cit. 2013-05-20].
  7. DEERY, M., JAGO, L. and FREDLINE, L. 2011. Rethinking social impact of tourism research: A new research agenda. Tourism Management, 30: 1-10. Go to original source...
  8. DUDÁK, V. and PAVELKA, Z. 2012. Agroturistika v České republice. Praha: Novela Bohemica.
  9. ECEAT. 1999. První průvodce venkovskou turistikou aneb jedou k nám hosté. Brno: Typografie.
  10. EUROPEAN COMISSION. 1999a. Towards quality rural tourism. Integrated Quality Management (IQM) of rural tourist destinations. Brussels: European Commission.
  11. EUROPEAN COMISSION. 1999b. Safeguarding the Multifunctional Role of Agriculture: Which Instruments? Brussels: European Commission - DG Agriculture. [Online]. Available on: http://www.iatp.org/files/Safeguarding_the_Multifunctional_Role_of_EU_Ag.htm. [cit. 2013-08-20].
  12. EUROPEAN COMISSION. 2008. Austria Tourism Report. [online]. Available on: http://ec.europa.eu/enterprise/sectors/tourism/files/annual_reports/at_2008_en.pdf. [cit. 2013-06-20].
  13. EUROPEAN COMISSION. 2012. The Common Agricultural Policy. A Partnership between Europe and Farmers. [online]. Available on: http://ec.europa.eu/agriculture/publi/capexplained/cap_en.pdf. [cit. 2013-06-20].
  14. GALVASOVÁ, I. et al. 2007. Spolupráce obcí jako faktor rozvoje. Brno: Georgetown.
  15. GAREP. 2008. Průmysl cestovního ruchu. Praha: MMR ČR.
  16. GARROD, B., FYALL, A. and LEASK, A. 2002. Scottish visitor attractions: managing visitor impacts. Tourism Management, 23: 265-279. DOI: 10.1016/S0261-5177(01)00077-2 Go to original source...
  17. GARROD, B., WORNELL, R. and YOUELL, R. 2006. Re-conceptualizing rural resources as countryside capital: the case of rural tourism. Journal of Rural Studies, 22(1): 117-128. DOI: 10.1016/j.jrurstud.2005.08.001 Go to original source...
  18. HALEY, A. J., SNAITH, T. and MILLER, G. 2005. The social impacts of tourism - A case study of Bath, UK. Annals of Tourism Research, 32(3): 647-668. DOI: 10.1016/j.annals.2004.10.009 Go to original source...
  19. HEROVÁ, I. 2007. Strategy of the management of natural resources in the Czech rural Areas in the concept of sustainable development. Agricultural Economics, 53(2): 74-82. Go to original source...
  20. HUDEČKOVÁ, H. and LOšŤÁK, M. 2008. Leader in the Czech Republic and farming sector. Agricultural Economics, 54(12): 555-565. Go to original source...
  21. HUYLENBROECK, VAN G., VANDERMEULEN, V., METTEPENNINGEN, E. and VERSPECHT, A. 2007. Multifunctionality of Agriculture: A Review of Definitions, Evidence and Instruments. [online]. Available on http://www.livingreviews.org/lrlr-2007-3. [cit. 2013-06-22].
  22. CHAMBERY GRADUATE SCHOOL OF BUSINESS. 2011. Sector for research: Tourist Destination Management in the Mountains. [online]. Available on http://www.ctt.mendelu.cz/dok_server/slozka.pl?id=69767;download=109525. [cit. 2013-06-22].
  23. KIRÁĽOVÁ, A. 2005. Vytváření organizací cestovního ruchu (OCR) v turistických regionech. [online]. Available on: http://www.czechtourism.cz/files/regiony/destin/organizacecrvregionech.pdf. [cit. 2013-05-20].
  24. KOSTKOVÁ, M. 2010. Služby pro účastníky venkovského cestovního ruchu a agroturistiky. In: PECINOVÁ, A. (ed.). Proceeding of the Conference of Sustainable rural development and tourism. Pardubice: Callisto-96, 54-62.
  25. MZČR. 2006. Program rozvoje venkova. [online]. Available at: http://eagri.cz/public/web/mze/dotace/program-rozvoje-venkova-na-obdobi-2007/. [cit. 2013-06-20].
  26. MZČR. 2012. Úspěššné projekty Programu rozvoje venkova. Praha: CZECH PROMOTION.
  27. MAGCONSULTING. 2011. Ročenka cestovního ruchu, ubytování a pohostinství České republiky. Praha: MagConsulting.
  28. MAJEROVÁ, V. et al. 2003. Český venkov 2003. Praha: PEF ČZU.
  29. McAREAVEY, R. 2006. Getting close to the action: the micro-politics of rural development. Sociologia Ruralis, 46(2): 85-103. DOI: 10.1111/j.1467-9523.2006.00407.x Go to original source...
  30. McAREAVEY, R. and McDONAGH, J. 2011. Sustainable Rural Tourism: Lessons for Rural Development. Sociologia Ruralis, 51(2): 175-194. DOI: 10.1111/j.1467-9523.2010.00529.x Go to original source...
  31. MIKULA, P. 1995. Agroturistika v nápadech. Praha: Institut výchovy a vzdělávání MZe ČR.
  32. MMRČR. 2006a. Koncepce státní politiky cestovního ruchu v ČR na období 2007-2013. Available on: http://www.mmr.cz/Cestovni-ruch/Koncepce-Strategie/Koncepce-statni-politiky-cestovniho-ruchu-v-CR-na-. [cit. 2013-05-10].
  33. MMRČR. 2006b. Strategie regionálního rozvoje České republiky na roky 2007-2013. [online]. Available on: http://www.mmr.cz/Regionalni-politika/Koncepce-Strategie/Strategie-regionalniho-rozvoje-Ceske-republiky-na. [cit. 2013-05-20].
  34. MMRČR. 2007. Integrovaný operační program. [online]. Available on: http://www.strukturalni-fondy.cz/cs/Fondy-EU/Programy-2007-2013/Tematicke-operacni-programy/IOP. [cit. 2013-05-12].
  35. MMRČR. 2010a. Declaration of Madrid within the scope of the informal ministerial meeting for tourism. [online]. Available on: http://ec.europa.eu/enterprise/sectors/tourism/files/madrid_stakeholders_conference/declaration_madrid_en.pdf. [cit. 2013-05-20].
  36. MMRČR. 2010b. Národní program podpory cestovního ruchu (2010-2015). [online]. Available on: http://www.mmr.cz/cs/Podpora-regionu-a-cestovni-ruch/Cestovni-ruch/Programy-Dotace/Narodni-program-podpory-cestovniho-ruchu-(2010-201. [cit. 2013-06-20].
  37. MMRČR. 2011. Cestovní ruch v České republice. Praha: MMRČR.
  38. MMRČR. 2012. Návrh věcného záměru zákona o podpoře a rozvoji cestovního ruchu. [online]. [cit. 2013-05-20]. 26 p. Available on: http://www.comeandstay.org/files/Navrh_vecneho_zameru_zakona_o_podpore_a_rozvoji_cestovniho_ruchu.pdf.
  39. MMRČR. 2013. Koncepce státní politiky cestovního ruchu v České republice na období 2014-2020. [online]. Available on: http://www.mmr.cz/getmedia/dac4627c-c5d4-4344-8d38-f8de43cec24d/Koncepce-statni-politiky-cestovniho-ruchu-v-CR-na-obdobi-2014-2020.pdf. [cit. 2013-06-20].
  40. PALATKOVÁ, M. 2006. Marketingová strategie destinace cestovního ruchu. Praha: Grada Publishing.
  41. PALATKOVÁ, M. 2011. Marketingový management destinací. Praha: Grada Publishing.
  42. PECHLANER, H. and OSTI, L. 2002. Reengineering Tourism Organizations - The Case of Italy. Tourism Review, 57(1-2): 13-21. DOI: 10.1108/eb058374 Go to original source...
  43. PETRIN, T. and GANNON, A. 1997. Rural development through entrepreneurship. [online]. REU Technical series 41. Rome: FAO. Available on: http://www.fao.org/DOCREP/006/AD255E/ad255e00.htm. [cit. 2013-06-14].
  44. POUROVÁ, M. 2002. Agroturistika. Praha: CREDIT.
  45. SERRAT, O. 2008. The Sustainable Livelihood Approach. [online]. Available on: http://www.adb.org/Documents/Information/Knowledge-Solutions/Sustainable-Livelihoods-Approach.pdf. [cit. 2013-05-10].
  46. SHARPLEY, R. and VASS, A. 2006. Tourism, farming and diversification: An attitudinal study. Tourism Management, 27(5): 1040-1052. DOI: 10.1016/j.tourman.2005.10.025 Go to original source...
  47. SRB, J., 2002. Návrh modelu řízení cestovního ruchu v turistické destinaci Český ráj. [online]. Available on: www.cesky-raj.info/filemanager/files/file.php?file=1214. [cit. 2013-05-10].
  48. STŘÍBRNÁ, M. 2005. Venkovská turistika a agroturistika. Praha: Profi Press.
  49. SUSTAINABLE TOURISM ONLINE. c2010. Effective Destination Management Structures. [online]. Available on: http://www.sustainabletourismonline.com/destinations-and-communities/implementation/destination-development/effective-destination-management-structures.
  50. ŠŠIMKOVÁ, E. 2012. Cultural Tourism as an Important Tool of Sustainable Development in the Czech Republic. In: Proc. WSEAS Int. Conf. on Urban Rehabilitation and Sustainability. Athens: WSEAS Press, 115-120.
  51. PLOEG, D. J. VAN DER, RENTING, H., BRUNORI, G., KNICKEL, K., MANNION, J., MARSDEN, T., DE ROEST, K., SEVILLA-GUZMÁN, E. and VENTURA, F. 2000. Rural Development: From Practices and Policies towards Theory. Sociologia Ruralis, 40(4): 391-408. DOI: 10.1111/1467-9523.00156 Go to original source...
  52. PLOEG, D. J. VAN DER. 2000. Revitalizing Agriculture: Farming Economically as Starting Ground for Rural Development. Sociologia Ruralis, 40(4): 497-511. DOI: 10.1111/1467-9523.00163 Go to original source...
  53. WEAVER, G. 1986. Tourism Development: A Potential for Economic Growth. In: New Dimensions in Rural Policy: Building Upon our Heritage. Washington: U.S. G.P.O., 440-444.
  54. [s. n.]. 2008. CzechTourism, 2008: Sborník celostátního kolegia organizací cestovního ruchu v ČR. Pracovní materiál.

This is an open access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY NC ND 4.0), which permits non-comercial use, distribution, and reproduction in any medium, provided the original publication is properly cited. No use, distribution or reproduction is permitted which does not comply with these terms.