Acta Univ. Agric. Silvic. Mendelianae Brun. 2014, 62(2), 339-346 | DOI: 10.11118/actaun201462020339

Viticulture - Challenge for Tourism Development (Znojmo Case Study Area)

Miroslav Foret, Ondřej Konečný, Petr Klusáček
Department of Regional Development and Public Administration, Faculty of Regional Development and International Studies, Mendel University in Brno, Zemědělská 1, 613 00 Brno, Czech Republic

The article, which deals with the issue whether the viticulture can be the challenge for tourism development, is based on research conducted in Znojmo case study area (the Czech Republic). It starts with general introduction of wine tourism concept based on the selected results of the previous scientific researches. The second part of the article brings description of the methods and brief characterisation of case study area. The third part pays attention to the analyses of the selected statistical data showing importance of viticulture for the case study area. The main fourth part is focused on selected activities which are connected with projects developing wine tourism (especially vineyards and vine festivals), where cooperation of different actors is necessary and continues by analysing of the potential of more intensive development of wine tourism on example of the important actor in case study area - wine producer Znovín Znojmo. The conducted research shows strong local embededness and association of company with the tourism industry. The article concludes with general recommendations, which emphasize the importance of effective partnership of the different actors by successful development of wine tourism.

Keywords: tourism development, viticulture, wine tourism, Znojmo case study area
Grants and funding:

Supported by the Ministry of Education, Youth and Sports of the Czech Republic (project No. MSM6215648904).

Prepublished online: May 23, 2014; Published: February 1, 2014  Show citation

ACS AIP APA ASA Harvard Chicago IEEE ISO690 MLA NLM Turabian Vancouver
Foret, M., Konečný, O., & Klusáček, P. (2014). Viticulture - Challenge for Tourism Development (Znojmo Case Study Area). Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 62(2), 339-346. doi: 10.11118/actaun201462020339
Share...
Download citation
  • BibTeX (.bib)
  • Bookends (.ris)
  • EasyBib (.ris)
  • EndNote (.enw)
  • EndNote 8 (.xml)
  • ISI WoS (.isi)
  • Medlars (.medlars)
  • Mendeley (.ris)
  • MODS (.xml)
  • Papers (.ris)
  • RefWorks (.txt)
  • RefManager (.ris)
  • RIS (.ris)
  • MS Word (.xml)
  • Zotero (.ris)
    • Open full article

    References

    1. ALONSO, A. and O'NEILL, M. A., 2009: Wine tourism in Spain: The case of three wine regions. Tourism, 57, 4: 405-420. ISSN 1332-7461.
    2. BRUWER, J., 2003: South African wine routes: some perspectives on the wine tourism industry's structural dimensions and wine tourism product. Tourism Management, 24, 4: 423-435. ISSN 0261-5177. DOI: 10.1016/S0261-5177(02)00105-X Go to original source...
    3. CANOVES, G., VILLARINO, M., PRIESTLEY, G. K. and BLANCO, A., 2004: Rural tourism in Spain: an analysis of recent evolution. Geoforum, 35, 6: 755-769. ISSN 0016-7185. DOI: 10.1016/j.geoforum.2004.03.005 Go to original source...
    4. CHLÁDKOVÁ, H., 2007: The competitive strength factors of the company. Agricultural Economics - Czech, 53, 7: 312-317. ISSN 1805-9295. DOI: 10.17221/1154-AGRICECON Go to original source...
    5. CORREIA, L., ASCENGAO, M. J. P. and CHARTERS, S., 2004: Wine Routes in Portugal: A Case Study of the Bairrada Wine Route. Journal of Wine Research, 15, 1: 15-25. ISSN 0957-1264. DOI: 10.1080/0957126042000300290 Go to original source...
    6. CSO, 2005: Agrocensus 2005 - Farm Structure Survey and Survey on Agricultural Production. Prague: CSO. [Accessed May 2013]. Available at www.czso.cz/csu/2008edicniplan.nsf/publ/2129-08-_v_roce_2007_podle_uzemniho_cleneni.
    7. CSO, 2006: Public database. Prague: CSO. [Accessed August 2013]. Available at http://vdb.czso.cz/vdbvo/tabdetail.jsp?druh_1_18=51&potvrd=Zobrazit+tabulku&go_zobraz=1&cislotab=CRU9010CUχldsel0=1&vo=null&voa=tabulka&str=tabdetail.jsp.
    8. CSO, 2009: Wine census 2009. Prague: CSO. [accessed May 2013]. Available at www.czso.cz/csu/2011edicniplan.nsf/p/2135-11.
    9. CSO, 2010: Agrocensus 2010 - Farm Structure Survey and Survey on Agricultural Production. Prague: CSO. [Accessed May 2013]. Available at www.czso.cz/csu/2011edicniplan.nsf/p/2129-11.
    10. CSO, 2012: Final Harvest Figures 2012. Prague: CSO. [Accessed May 2013]. Available at www.czso.cz/csu/2012edicniplan.nsf/p/2102-12.
    11. FORET, M., 2009: Marketingový výzkum pro městský úřad. In: Sborník příspěvků z mezinárodní vědecké konference Region v rozvoji společnosti. Brno: Mendelova zemědělská a lesnická univerzita v Brně, 73-78. ISBN 978-80-7375-330-6.
    12. FORET, M., 2012: Marketing pro začátečníky. Brno: Edika, 184 p. ISBN 978-80-266-0006-0.
    13. FORET, M. and KLUSÁČEK, P., 2011: The importance of the partnership and cooperation in the regional development exampled on Znojmo region. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 59, 4: 79-85. ISSN 1211-8516. DOI: 10.11118/actaun201159040079 Go to original source...
    14. GETZ, D. and BROWN, G., 2006: Critical success factors for wine tourism regions: a demand analysis. Tourism Management, 27, 1: 146-158. ISSN 0261-5177. DOI: 10.1016/j.tourman.2004.08.002 Go to original source...
    15. HALL, C. M., EONGO, A. M., MITCHELL, R. and JOHNSON, C., 2011: Wine Tourism and Regional Development. In: HALL, C. M., SHARPIES, E., CAMBOURNE, B. and MACIONIS, N. (eds). Wine Tourism Around the World: Development, Management and Markets. Oxon: Routledge, pp. 196-225. ISBN 978-07-50654-66-1. Go to original source...
    16. HALL, C. M., JOHNSON, C. and MITCHELL, R., 2011: Wine Tourism in New Zealand. In: HALL, C. M., SHARPIES, E., CAMBOURNE, B. and MACIONIS, N. (eds). Wine Tourism Around the World: Development, Management and Markets. Oxon: Routledge, pp. 150-174. ISBN 978-07-50654-66-1. Go to original source...
    17. HASHIMOTO, A. and TELFER, D. J., 2006: Selling canadian culinary tourism: branding the global and the regional product. Tourism Geographies, 8, 1: 31-55. ISSN 1470-1340. DOI: 10.1080/14616680500392465 Go to original source...
    18. JAFFE, E. and PASTERNAK, H., 2004: Developing wine trails as a tourist attraction in Israel. International Journal of Tourism Research, 6, 4: 237-249. ISSN 1522-1970. DOI: 10.1002/jtr.485 Go to original source...
    19. KONEČNÝ, O., 2011: The results of the "Survey of employment" in the south moravian region in 2009. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 59, 4: 129-135. ISSN 1211-8516. DOI: 10.11118/actaun201159040129 Go to original source...
    20. KRUTI©, D., 2005-2014: Thousands of tourists in Znojmo region? They were attracted by monuments and wine too in the last year. Znojemský deník. [Accessed August 2013]. Available at www.znojemsky.denik.cz/zpravy_region/tisice-turistu-na-znojemsku-loni-je-lakalo-vino-i-pamatky-20130124.html.
    21. KUČEROVÁ, R. and ®UFAN, P., 2008: Market position of selected competitors of the Czech wine market. Agricultural Economics - Czech, 54, 7: 343-346. ISSN 1805-9295. DOI: 10.17221/2711-AGRICECON Go to original source...
    22. MPSV, 2002-2012: Integrated portal of employment. Prague: MoLSA CR. [Accessed May 2013]. Available at www.portal.mpsv.cz/sz/stat/.
    23. Národní vinařské centrum, o. p. s., 2005-2013: National Wine Centrum. [Accessed June 2013]. Available at www.wineofczechrepublic.cz.
    24. NAVRÁTIL, J., PÍCHA, K. and HŘEBCOVÁ, J., 2010: The importance of historical monuments for domestic tourists: the case of South-western Bohemia Czech Republic. Moravian Geographical Reports, 18, 1: 45-61. ISSN 1210-8812.
    25. NAVRÁTIL, J., PÍCHA, K., NAVRÁTILOVÁ, J., ©VEC, R. and DOLE®ALOVÁ, H., 2012: Image as the elements of attractiveness of the destinations of the nature-oriented tourism. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 60, 4: 281-288. ISSN 1211-8516. DOI: 10.11118/actaun201260040281 Go to original source...
    26. NAVRÁTIL, J., ©VEC, R., PÍCHA, K. and DOLE®ALOVÁ, H., 2012: The location of tourist accommodation facilities: a case study of the ©umava mts. and South Bohemia tourist regions Czech Republic. Moravian Geographical Reports, 20, 3: 50-63. ISSN 1210-8812.
    27. PALATKOVÁ, M., 2011: Marketingový management destinací. Praha: Grada, 205 p. ISBN 978-80-247-3749-2.
    28. PY©NÝ, T., PO©VÁŘ, Z. and GURSKÁ, S., 2007: Analysis of selected demand factors of wine market of the Czech Republic. Agricultural Economics - Czech, 53, 3: 304-311. ISSN 1805-9295. Go to original source...
    29. RYGLOVÁ, K., 2008: Destination management. Agricultural Economics - Czech, 54, 9: 440-448. ISSN 1805-9295. DOI: 10.17221/2703-AGRICECON Go to original source...
    30. RYGLOVÁ, K., BURIAN, M. and VAJČNEROVÁ, I., 2011: Cestovní ruch - podnikatelské principy a příleľitosti v praxi. Praha: Grada, 213 p. ISBN 978-80-247-4039-3.
    31. SCHERRER, P., ALONSO, A. and SHERIDAN, L., 2009: Expanding the destination image: wine tourism in the Canary Islands. International Journal of Tourism Research, 11: 451-463. ISSN 1522-1970. DOI: 10.1002/jtr.713 Go to original source...
    32. STEWART, J. W., BRAMBLE, L. and ZIRALDO, D., 2008: Key challenges in wine and culinary tourism with practical recommendations. International Journal of Contemporary Hospitality Management, 20, 3: 303-312. ISSN 0959-6119. DOI: 10.1108/09596110810866118 Go to original source...
    33. TEW, C. and BARBIERI, C., 2012: The perceived benefits of agritourism: The provider's perspective. Tourism Management, 33, 1: 215-224. ISSN 0261-5177. DOI: 10.1016/j.tourman.2011.02.005 Go to original source...
    34. VAŇOVÁ, A. and FORET, M., 2008: Partnerství pro místní rozvoj. In: Nové trendy - nové nápady. Znojmo: Soukromá vysoká ąkola ekonomická Znojmo, pp. 410-419. ISBN 978-80-87314-04-3.
    35. VYSTOUPIL, J. et al., 2006: Atlas cestovního ruchu v České republice. Praha: MMR. ISBN 80-239-7256-1.
    36. Vinařský fond České republiky, 2012: Wine region -Map - Znojmo wine region. [Accessed June 2013]. Available at www.wineofczechrepublic.cz/ovine/files/Internet%20verze_Mapa_Krajem%20vina_znojemska_2012.pdf.
    37. Znovín Znojmo, a. s., 2011-2014: Akce a turistika. [Accessed August 2013]. Available at www.znovin.cz/akce-a-turistika.

    This is an open access article distributed under the terms of the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License (CC BY NC ND 4.0), which permits non-comercial use, distribution, and reproduction in any medium, provided the original publication is properly cited. No use, distribution or reproduction is permitted which does not comply with these terms.


    Return to the content