Acta Univ. Agric. Silvic. Mendelianae Brun. 2013, 61(4), 899-908 | DOI: 10.11118/actaun201361040899

The relationship among reputation, inter-organizational trust and alliance performance

Roman Fiala1, Martin Prokop2
1 Department of economic studies, College of Polytechnics Jihlava, Tolstého 16, 586 01 Jihlava, Czech Republic
2 Department of mathematics, College of Polytechnics Jihlava, Tolstého 16, 586 01 Jihlava, Czech Republic

The article deals with an investigation of the relationship between reputation of the invoicing central office, trust in it, and performance of the retail alliance. Using data obtained in a questionnaire survey in 259 organizations, which are members of alliances, we found the relationship between reputation and alliance performance, mediated by the trust. Also, the statistically significant positive relationship between reputation of the invoicing central office and trust in it and the statistically significant positive relationship between trust and alliance performance were confirmed. The structural equation modelling technique was used in the calculations. The calculated model fit indices (CFI, NNFI) with values over 0.9 demonstrate a very good quality of the model.

Keywords: reputation, trust, alliance performance, retail alliance, structural equation modeling
Grants and funding:

This paper is part of the solution of Project No. 402/09/2057 "Measurement and management of the intangible assets impact on enterprise performance" financed by the Czech Science Foundation of the Czech Republic.

Received: February 28, 2013; Published: July 13, 2013  Show citation

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Fiala, R., & Prokop, M. (2013). The relationship among reputation, inter-organizational trust and alliance performance. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 61(4), 899-908. doi: 10.11118/actaun201361040899
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