Acta Univ. Agric. Silvic. Mendelianae Brun. 2013, 61(4), 861-866 | DOI: 10.11118/actaun201361040861

The process of implementing Competitive Intelligence in a company

František Bartes
Department of Economics, Faculty of Business and Management, Brno University of Technology, Kolejní 2906/4, 612 00 Brno, Czech Republic

It is a common occurrence in business practice that the management of a company, in an effort to jump-start the function of the Competitive Intelligence unit, makes a number of mistakes and errors. Yet it is not difficult to avoid these missteps and achieve the desired level of Competitive Intelligence activities in a purposeful and effective manner. The author believes that a resolution of this problem lies in his concept of Competitive Intelligence viewed as a system application discipline (like value analysis or value engineering), which is why he approaches the problem of actual implementation of Competitive Intelligence in a company by referring to standards ČSN EN 12 973 and ČSN EN 1325-2. The author then proposes his own procedure for implementing Competitive Intelligence in a company. He first describes the various ways of securing the Competitive Intelligence services. Depending on the manner of securing these services, it is necessary to choose the actual method of bringing Competitive Intelligence into the company. The author goes on to lists the essentials that every program of Competitive Intelligence implementation should have. The process of Competitive Intelligence implementation unfolds in three stages, those being: 1. Managerial preparation for the introduction of Competitive Intelligence. 2. Personnel-oriented and professional preparation for applying Competitive Intelligence. 3. Organizational preparation for the implementation and practice of Competitive Intelligence. In Discussion, the author points out the most common mistakes he encountered in practice when implementing the Competitive Intelligence function.

Keywords: competitive intelligence, implementation process, forms of implementation
Grants and funding:

This paper is the output of the project "Microeconomic and macroeconomic principles and their effect on the behaviour of households and firms." The project is funded by the Internal Grant Agency of Brno University of Technology and its registration number is FP-S-13-2052."

Received: February 28, 2013; Published: July 13, 2013  Show citation

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Bartes, F. (2013). The process of implementing Competitive Intelligence in a company. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 61(4), 861-866. doi: 10.11118/actaun201361040861
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