Acta Univ. Agric. Silvic. Mendelianae Brun. 2013, 61(2), 283-288 | DOI: 10.11118/actaun201361020283

Five-phase model of the intelligence cycle of Competitive Intelligence

František Bartes

Department of Economics, Faculty of Business and Management, Brno University of Technology, Kolejní 2906/4, 612 00 Brno, Czech Republic

In business Competitive Intelligence practice is often used four-phase model of intelligence cycle in Competitive Intelligence and Management, collection, analysis and distribution. Based on its 20 years of business experience, the author believes that this four-phase model CI cycle is suitable for simpler tasks of CI, or its use is appropriate in the particular circumstances of governmental organizations - e.g. CIA etc.. But current business practice confronts Competitive Intelligence in a globalized world much more demanding tasks.
For lack of basic four-step model of intelligence cycle author considers a substantial disparity of the data, information or snippets of information. It is these disparate elements, which then enter the next phase of the intelligence cycle - analysis. It is a fact that these figures, data or pieces of information can be well developed in the intelligence analysis only to a limited extent. Larger quantities of data have resulted in the high-quality processing. This leads top management to its strategic decision-making with less quality materials. These problems can be solved by using the five phase model of intelligence cycle in Competitive Intelligence.

Keywords: intelligence cycle, competitive intelligence, decision-making process, intelligence analysis, four-phase model, five-phase model

Grants and funding:

This paper is the output of the project "Microeconomic and macroeconomic principles and their effect on the behaviour of households and firms." The project is funded by the Internal Grant Agency of Brno University of Technology and its registration number is FP-S-13-1."

Received: February 28, 2013; Published: April 24, 2013  Show citation