Acta Univ. Agric. Silvic. Mendelianae Brun. 2012, 60(7), 19-26 | DOI: 10.11118/actaun201260070019

Comparison of take-it-or-leave-it and take-it-or-leave-it with follow-up elicitation formats - case study of Czech national parks

Michaela Antoušková
Katedra ekonomiky, Provozně ekonomická fakulta, Česká zemědělská univerzita v Praze, Kamýcká 129, 165 21 Praha 6-Suchdol, Česká republika

This paper focuses on comparison of two different elicitation formats commonly used in the Willingness-to-pay method. It compares the difference in influence of chosen respondents' characteristics on their willingness to pay for evaluated non-market good applying the take-it-or-leave-it (single-bounded choice) and take-it-it-or-leave-it with follow-up (double-bounded choice) elicitation formats. The good evaluated in the presented article is recreation in nature-based areas. The research is conducted in two primer nature-based recreational areas in the Czech Republic (National Park Sumava, National Park Podyji). The data sources are gathered from a tourist survey carried out in both the studied areas. A logistic regression is used for evaluation of the results. Based on the analysed method, two models are developed. The binary model elaborates the take-it-or-leave-it approach and the ordinal model elaborates the extended approach - take-it-it-or-leave-it with follow-up. The influence of personal and socioeconomic tourists' characteristics on their willingness to pay is predicted in both models and consequently compared. The predictors analysed include sex, age, education, frequency of visitation of studied areas, and total costs spent during the actual visit.

Keywords: nature-based tourism, willingness-to-pay method, binary model, ordinal model, take-it-or-leave-it question, take-it-or-leave-it with follow-up question
Grants and funding:

Pieces of knowledge introduced in this paper resulted from the solution of the institutional research intention MSM 6046070906 "Economics of resources of Czech agriculture and their efficient use in frame of multifunctional agri-food systems" and IGA No. 201111110049.

Received: August 31, 2012; Published: July 2, 2013  Show citation

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Antoušková, M. (2012). Comparison of take-it-or-leave-it and take-it-or-leave-it with follow-up elicitation formats - case study of Czech national parks. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 60(7), 19-26. doi: 10.11118/actaun201260070019
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