Acta Univ. Agric. Silvic. Mendelianae Brun. 2010, 58(6), 245-252 | DOI: 10.11118/actaun201058060245

Model hodnocení úspěšnosti malých a středních podniků v procesu internacionalizace

Lea Kubíčková, Aleš Peprný, Šárka Nováková
Ústav marketingu a obchodu, Mendelova univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika

V současnosti je pro mnoho malých a středních firem poměrně obtížné identifikovat klíčové faktory úspěchu v procesu internacionalizace, stejně tak, jako stanovit, v jakých oblastech, jež úspěch na zahraničních trzích determinují, mají své silné či slabé stránky. V příspěvku je prezentován návrh jednoduchého modelu hodnocení malých a středních podniků, kde jsou na základě dat získaných od 40 malých a středních podniků a dále na základě využití poznatků z odborné literatury a obdobných průzkumů prováděných v zahraničí určeny klíčové faktory úspěchu v internacionalizačním procesu. Tyto faktory jsou agregovány do čtyř skupin a navržený systém hodnocení díky svému grafickému výstupu jednoduše ukáže, v jaké oblasti má hodnocený subjekt rezervy a kde jsou jeho silné stránky.

proces internacionalizace, klíčové faktory úspěchu, model hodnocení, malé a střední firmy

Model for assessing the success of SMEs in the internationalization process

The paper deals with evaluating the success of small and medium-sized companies in internationalization process. The process of internationalization is defined in the literature in a many ways; there is a countless variety of different approaches and models of internationalization process of firms. Like all processes in the firm also the internationalization process is accompanied by risks. For risk management it is important to know what the key factors of success are in the international arena. In this article is presented a simple evaluation model that could be used by SMEs to determine not only how strong are they compared to competitors, but also at what level are their key success factors in the process of internationalization. The aim was to find a simple method to help small and medium enterprises to assess their situation in the field of internationalization and to help them identify their strengths and weaknesses in this area. Proposed simple evaluation model has the graphic output from which it can be seen in which areas the company is doing well in internationalization process and in what areas is doing badly - then there is room for further improvement. Creating the model it was essential to divide the various factors into several groups and further evaluation to determine the range by which SMEs can quantify the level of success in internationalization process. Before the model was constructed it was necessary to collect data among small and mid-sized firms, and to process the outputs of the survey. After confirmation or to rejection of the certain hypotheses key success factors of SMEs in the internationalization process were selected and these factors were then aggregated into 4 groups. The model was then applied to data obtained from a survey of 40 SMEs and in the paper there are presented specific examples of graphical output of the model for the best and worst rated company. Authors are aware that the model is simple and has its limits, there is the need of much more work and the authors foresee further modifications of this model.

Keywords: internationalization process, key factors of success, evaluating model, SMEs

Received: August 31, 2010; Published: July 17, 2014  Show citation

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Kubíčková, L., Peprný, A., & Nováková, Š. (2010). Model for assessing the success of SMEs in the internationalization process. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 58(6), 245-252. doi: 10.11118/actaun201058060245
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