Acta Univ. Agric. Silvic. Mendelianae Brun. 2007, 55(3), 171-178 | DOI: 10.11118/actaun200755030171
Vymezování spádových oblastí hypermarketů
- Ústav marketingu a obchodu, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika
V příspěvku jsou prezentována teoretická východiska k řešení problému vymezování spádových oblastí hypermarketů. Tato problematika není v současné době v žádné české odborné literatuře souhrnně zpracovaná, autoři příspěvku chtěli prezentovat modely, které by bylo možno aplikovat při vymezování spádových oblastí hypermarketů v lokalitě Brno-město.
gravitační model, spádová oblast, hypermarket, obchod, spotřebitelské preference, vzdálenost
Determination of spatial areas of hypermarkets
The paper presents theoretical resources for determination of spatial areas of hypermarkets. Czech literature doesn't provide a comprehensive summery of this problem and therefore the authors of the paper have decided to present models, which may be applied when determining the spatial areas of hypermarkets in the area of Brno-city.
Keywords: gravitation law model, spatial area, hypermarket, trade, consumer preferences, distance
Received: December 29, 2006; Published: November 26, 2014 Show citation
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