Acta Univ. Agric. Silvic. Mendelianae Brun. 2019, 67, 1027-1037
Published online 2019-08-26

Quality Destination Management

Tomáš Dania, Kateřina Mlejnková, Ida Rašovská

Department of Management, Faculty of Business and Economics, Mendel University in Brno, Zemědělská 1, 613 00 Brno, Czech Republic

Received January 29, 2019
Accepted July 12, 2019

Tourism is recognized as a significant industry worldwide, a key sector and source of development and income in several countries. The article focuses on quality management in tourist destinations in the Czech Republic. The overall objective of the present study is to uncover the evaluation of destination management by tourist organisations. Hence, the importance of destination management for each organisation based on the model of excellence EFQM (European Foundation for Quality Management) is evaluated. Moreover, the article highlights and assesses the difference between organisations which possess a certificate of quality and those which do not. Furthermore, the findings of the research, the data for which were collected from respondents at tourism organisations in the Czech Republic, can be used for assessing the competitiveness of destinations and for recommendations for sustainable development in the future.


This paper was supported by Internal Grant Agency [PEF_TP__2018010] Mendel University Brno.


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