Acta Univ. Agric. Silvic. Mendelianae Brun. 2010, 58, 271-276
Published online 2014-09-27

Creating synergic entrepreneurship as a support of innovation activities

Ondřej Žižlavský

Ústav financí, Fakulta podnikatelská, Vysoké učení technické v Brně, Kolejní 4, 612 00 Brno, Česká republika

Innovation conduce to getting competitive advantage and they increase efficiency and total company performance. They are generally deemed as a key development factor. They represent group of activities leading to successful production, absorption and using economical and social innovation. Well managed and successfully introduced innovation into the market represents the tool for the companies, by means of which they can reach competitive advantages, enabling their prosperity in the slump. The urgency of synergic entrepreneurship as a key support of innovation is point out on a base of primary research in South Moravian manufacturing companies. As it is mentioned in this paper, most of respondents are open to external cooperation in innovation activities. Furthermore, they admit that without this collaboration they will not be able to produce any innovative products. Suitable forms, which can be utilized in our companies, are carried out with the help of secondary research in the article as well. Their accomplishments and disabilities are compared in accordance with local and foreign experts’ theories. What follows is a discussion about requirements of strategic partnership success and advantages in the area of innovation.


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