Acta Univ. Agric. Silvic. Mendelianae Brun. 2006, 54, 47-56
Published online 2014-12-01

The households purchase behavior and visitors shopping – amusing centre Olympia

Miroslav Foret

Ústav marketingu a obchodu, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika

The first part of the paper is devoted to the problems of the households purchase behavior in the Czech Republic. The main part is based on own empirical results from own marketing research conducted in 2005–2006. The results concerns on influences of food-stuffs purchases, clothes and shoes purchases, household equipments purchases and differences among them.
In the second part is presented increasing number of shopping – amusing centres in the Czech Republic. These trends are changing purchase behavior our consumers. In Spring 2006 was conducted own marketing research of visitors shopping – amusing centre Olympia in Brno Modřice. Some more detail results give their basic sociodemographic characteristics as well as shopping orientations. The purchase in the shopping – amusing centres is a part of the contemporary life style, leisure and amusement.


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