Acta Univ. Agric. Silvic. Mendelianae Brun. 2005, 53, 237-246
Published online 2014-12-20

New forms of sale – a manifestation of perfect services

Lenka Milostná, Radmila Presová

Ústav marketingu a obchodu, Mendelova zemědělská a lesnická univerzita v Brně, Zemědělská 1, 613 00 Brno, Česká republika

The paper describes methods of sale of a selected assortment of food products outside shops by means of itinerart trade. It analyses results of sales of the company Family Frost in the whole territory of the Czech Republic within the period of 2002–2004. Special attention is paid to sales of ice cream, food products, pastry and advertisement gits and souvenirs. Seales of ice cream represent the bearing programme of this company.


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