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This paper concentrates on the problems of marketing materials quality evaluation and their formal aspect and also customers' marketing materials evaluation. This area has not been concentrated on very much and nor in the literature is described. The paper presents the results of our own research which queries how the customers subjectively perceive and evaluate the marketing materials. The emphasis was put on the materials quality i.e. on what materials are considered as quality materials by the customers and which attributes mainly influence the quality. The results were aggregated on the basis of customers' responses an also on the basis of practical examples evaluation which included intentional mistakes.
The subjects of the evaluation were marketing materials quality as a general feature, the attributes influencing the quality and marketing materials quality and company quality relation. Also the examples including mistakes were evaluated. According to the questioning results, the respondents' answers vary much. It is not possible to find unambiguously right or wrong marketing materials evaluation. This area will be developed in further research which will be concentrated mainly on the typographical aspects.
The aim of this paper is to delimit and to define the present situation through the research result examination, to define 'quality' and to describe the way how marketing materials are perceived by the customers.

The paper evaluates drinking water quality on selected dairy farms on the territory of the Czech Republic. The drinking water samples were collected in the farm milk storage rooms of 30 farms with subsequently made analyses. The pre - selected chemical and microbiological indicators were stated according to the regulation No. 252/2004 Coll. (pH, conductivity, chemical oxygen demand, colour, turbidity, Fe, ammonia ions, nitrites, nitrates, colony count growing at 36 °C, colony count growing at 22 °C, coliform bacteria, Escherichia coli, Ca, Mg, Na, K, Zn, Cu, Mn, Pb, Cr and Ni). The statistical evaluation was performed in the obtained data file and these data were compared with the limit values given by the regulation. The nitrate content ranged between 1 and 40.7 mg L^-1 with an average of 15.6 mg L^-1. The pH values varied from 5.71 to 8. The chloride concentration geometrical means was 7.57 mg L^-1. The Ca average concentration 58.5 mg L^-1 was in the middle of the recommended interval 40-80 mg L^-1. The geometric means in Mg content was 7.9 mg L^-1 being under the recommended value 20-30 mg L^-1. The Cu, Pb, Cr and Ni limit values were not exceeded. The limit values in microbiological analyses were exceeded 18x in coliform bacteria, 10x in enterococci, 5x in Escherichia coli. The microbiological colonies growing at 36 °C exceeded limit 9x, those growing at 22 °C 5x.
Further, differences are compared between the organic and conventional farms, and between farms producing milk in different type of LFAs (less favourable areas) and farms not included in these areas. The difference found out between the chloride concentrations in organic (6.56 mg L^-1) and conventional farms (18.2 mg L^-1; p < 0.05) was statistically significant. Locality or altitude, where a given far is situated, were another classifying criterion. A significant dependence was only found out in nitrate content, which decreased (p < 0.05) with increasing altitude (the correlation coefficient value -0.39). It can correspond with the soil use decrease - a lesser fertilization intensity. Statistically significant differences were found out in hardness value as well as in Ca, Mg contents connected with that in all reference criterions. The hardness was clearly lower (1.13 mmol L^-1) in organic farms as compared with concentration 2.27 mmol L^-1 in conventional ones. It is, however, only a supplementary indicator according to the respective regulation. No statistical significance was found among microbiological finding values in any case.

This paper concentrates on the problems of documents quality evaluation and perception. It presents the results of our own research which was made at our faculty in last months. The research was aimed at marketing materials, their quality and their evaluation by customers. After another comparative research we have concentrated on the question of typography and its evaluation by customers. It has been proved that typography, although not very visible for many readers, does influence readers' evaluation of the whole document.
Quality evaluation is influenced by what readers usually see around them but also by what are they taught at schools. For that reason we should influence readers and teach them how should be documents designed. Future specialist should know about this problem.
Aim of the research was to find how typography influences readers and whether is the typographic quality evaluation influenced by teaching at school. We have been comparing two groups of respondents, of which one was influenced by typography education and one was not. Respondent were asked to fill in a questionnaire which concentrated on right and wrong characteristic of the text. Result analysis has proved that the group influenced by typography lessons had better results. These conclusions will be applied in the new education plan for an innovation of education courses.

Quality of green fodder from a semi-natural sward consisting of Festuca rubra, Taraxacum officinale, Dactylis glomerata, Trisetum flavescens, Poa ssp., Agrostis stolonifera and Phleum pratense as dominant species, situated in the Bohemian-Moravian Highlands (Czech Republic) was studied in the months of the main forage utilization (November, December and January). Main usage in the winter months was preceded by usage in June, July and August (preparatory cut). The sward was fertilized in the first half of August with 50 kg N.ha^-1. Qualitative characteristics studied in 2000/2001, 2001/2002 and 2002/2003 were N-substances and NEL. Sward quality was decreasing from November to January with the date of utilization exhibiting a highly significant effect (α < 0.01) on the NEL content in all three years of monitoring and on the content of N-substances in the first two years of monitoring. Effect of the preparatory cut on the contents of N-substances and NEL was significant (α < 0.05) in all three years of monitoring and in the first two years of monitoring, respectively. In November, the contents of N-substances and NEL were higher in variants with the preparatory cut made in August than in variants with the preparatory cut made in June or July. The effect of the date of preparatory cut on the contents of N-substances and NEL in December and January was depending on climatic conditions in the given year.

The qualitative and quantitative composition of macrozoobenthos in the Bobrava rivulet was summarized utilizing former and recent studies. Altogether, 187 taxa of macrozoobenthos were determined in the Bobrava rivulet and its tributaries until now. The highest values of macrozoobenthos were found on the stony substrate with mean values of biomass and density corresponding to 18.7 g.m^-2 and 2922 ind.m^-2, respectively. Lower values were determined on the muddy and sandy substrates with 12.4 g.m^-2 and 1587 ind.m^-2, and 4.2 g.m^-2 and 531 ind.m^-2, respectively. The index of saprobity upstream the town Rosice corresponded to oligo-betamesosaprobity. Downstream the towns of Rosice, Omice and Radostice on the middle course of the Bobrava rivulet, water duality declined to beta - to alphamesosaprobity. Due to the self-purification ability of the stream, its water quality was improved to beta-mesosaprobity bellow the municipal pollution sources in the river stretch between localities Závist and Želešice.

Defoliation of vineyard find between growers always wider exercise. The ground are ecological aspects and for ever growing title to qualitative character of production. Thrifty ablation of leaves from winegrapes zone, fulfilment in correct term highly effects on health of clusters and quantity of their contentual matters.
The aim of this work was monitoring of technic-economical parameters by 2 sets with defoliators. Furthemore was evaluated quality of their work in relation to quantity of involved bunches.

The yield of sugar beet is directly affected by LAI (leaf area index) and values of LAD (leaf area duration). The integral leaf area plays, except for other factors, an important role during the damage or reduction of leaf apparatus. There are many sources of leaf damage: natural disasters (hailstorm), diseases, pests (including game browsing) etc. The intensity of the root production and quality differs in relation to the growth stage of the damage plant. The aim of this study was to evaluate the extent of losses in the root yield and the quality of sugar beet upon gradual reduction of the leaf area. Two diploid varieties Monza and Compact were used in the small-plot trials conducted in years 2004 to 2006 (in the experimental station Žabčice - maize production region, zone K2, average altitude 184 m, soil type was classified as gley fluvisoil, soil is medium heavy to heavy, clay-loam to loam type). The leaf area was manually reduced by 25% and 50% at BBCH 18-19 growth phase (8-9 leaves unfolded). The results were statistically evaluated by analysis of variance and testing by Tukey test (at the significance level α = 5%). Reduction of the leaf area was reflected on the decrease of the root yield by 1 to 10% depending on the year of harvest. In addition, the stressful state of the plants after defoliation resulted in the decrease of the yield of polarization sugar per hectare, namely by 0.45 to 1.66 t.ha^-1. In 2005, the leaf area reduction caused a rise of the α-amino nitrogen content. The rise in the potassium and sodium cations content caused by the leaf area reduction also increased the sugar content in the treacle (by 0.1 to 0.16%). The increasing leaf area reduction lead to decreasing of yield of polarization sugar. However, this descent was statistically significant in harvest year 2006 only.