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An Analysis of Determinants of Recruitment and Selection Outsourcing ImplementationJana CocuľováActa Univ. Agric. Silvic. Mendelianae Brun. 2015, 63(1), 185-191 | DOI: 10.11118/actaun201563010185 |
The process of implementing Competitive Intelligence in a companyFrantišek BartesActa Univ. Agric. Silvic. Mendelianae Brun. 2013, 61(4), 861-866 | DOI: 10.11118/actaun201361040861 |
Výzkum CRM systémů v České republiceFrantišek DařenaActa Univ. Agric. Silvic. Mendelianae Brun. 2008, 56(3), 29-34 | DOI: 10.11118/actaun200856030029 Customer Relationship Management (CRM) is seen as a holistic framework for interaction of organizations with their customers. It is focused on gaining customers' loyalty through providing the value positively perceived by the customers and usually incorporates information and communication technologies in the form of CRM systems. The paper discusses various aspects of CRM philosophy and utilization of information and communication technologies in relation to CRM. A survey that was conducted among three hundred organizations in the Czech Republic (among them some major companies, such as ČEZ, T-Mobile, Česká spořitelna and others). The objective of the survey was to discover the scope and level of using CRM systems, factors influencing decisions about CRM, understanding the CRM concept, evaluating CRM benefits, issues related to implementation and others. Organizations mostly perceive CRM as a profitable approach although they do not see it as a global philosophy but rather as a set of separated tools. The most relevant argument for CRM implementation include better contact management, better understanding the customers, higher number of retained customers, longer relationships with customers and higher customer satisfaction. |
STANOVENÍ PŘEDPOKLADŮ PRO REALIZACI IPO NA ČESKÉM KAPITÁLOVÉM TRHUTomáš MeluzínActa Univ. Agric. Silvic. Mendelianae Brun. 2008, 56(3), 119-128 | DOI: 10.11118/actaun200856030119 In advanced markets, IPOs represent an opportunity to obtain the necessary capital for further company development. This form of financing is significant not only for the joint-stock company itself, for which an IPO is an alternative to debt financing, but also for further development of the capital market as a whole. That is to say, one of the fundamental functions of the capital market, the allocation function, is accomplished by means of IPOs. It follows from investigations of the situation in IPOs in the Czech Republic that financing company development through IPOs, which are linked with entrance into the capital market, has not become common practice in the Czech capital market. Comparing the present situation with the situation in international markets, it must be stated that the Czech capital market shows anomalies not only with regard to advanced capital markets such as those in the USA or Japan but also in reference to markets in Central and Eastern Europe. In the past, unfavourable conditions resulting from legislation and the institutional environment were considered the major cause of the long-term low numbers of initial public offerings in the Czech Republic. It follows from the results of the analysis of legislative barriers to carrying out IPOs that in recent years, a number of steps were taken to draw the Czech capital market nearer to the European standard, at least formally. Laws were passed that determine the scope and regulations for entrepreneurial activities of individual subjects, and an independent authority was set up that kept an eye on the transparency of the market and compliance with the given regulations; there are institutional and technical prerequisites available that facilitate trade in securities. Nowadays there are no more any legislative or general economic barriers, designated as significant obstacles for IPO realization in the Czech environment in the past. It depends mainly on approach of individual companies to this form of funding and on assessment of not only all minuses, but also all the pluses connected with IPO. The aim of the present paper is to determine all major prerequisites for successful implementation of an IPO in the Czech capital market. |
Zavádění a aplikace e-technologií v podnikovém prostředíRoman MaloActa Univ. Agric. Silvic. Mendelianae Brun. 2007, 55(3), 67-74 | DOI: 10.11118/actaun200755030067 Nowadays, a problem of an e-technologies' implementation represents one of the most important questions that are being solved within various subjects from business area. With respect of massive implementation of activities as e-commerce, e-payments and others the e-technologies' implementation is the progressive way of these subjects' expansion. However, due to relatively short time period in which enterprise subjects have solved there is a set of vague aspects going together with this problem. The paper analyses the area of e-technologies and defines relations between basic concepts. Following this theoretical system a few hypothesis are constructed and used as a base platform for a determination of the logical model for implementation of e-technologies in enterprise environment. |
Implementace standardů v eLearningových systémechRoman MaloActa Univ. Agric. Silvic. Mendelianae Brun. 2007, 55(3), 161-170 | DOI: 10.11118/actaun200755030161 Nowadays, eLearning standards' support within eLearning systems is much discussed problem. In this problem domain especially the reference model SCORM must be considered. This de-facto standard is a package of common standards and specifications used for the standardization of eLearning activities as eLearning content preparation, using e-course, communication etc. |


