Keyword experiential marketing | Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis

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experiential marketing

Humour in Experiential Marketing Campaigns and its Perception by Czech University Students
Ludmila Navrátilová, František Milichovský

2015, Vol. 63, Issue 2, pp. 587-593

front cover

ISSN 1211-8516 (Print)

ISSN 2464-8310 (Online)

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Indexed in DOAJ

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