PT  - JOURNAL ARTICLE
AU  - Kleinová, Katarína
AU  - Neománi, Juraj
TI  - Perception of food origin by the Slovak consumer
DP  - 2014 Jul 17
TA  - Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
PG  - 227--234
VI  - 58
IP  - 6
AID - 10.11118/actaun201058060227
IS  - 12118516
AB  - In many product categories is one of the factors influencing consumer behaviour also the country of origin what is the main goal of this article. Consumers are influenced by their own origin, by experiences with domestic and foreign products and stereotyped ideas about quality and reliability of products from other countries. The results of many marketing studies have concluded that the evaluation of products is significantly influenced by knowledge of where the products were produced. However, when directly analysing the importance of country of origin in the purchase decision, buyers mostly minimize its impact. They want to look like logical or rational consumers who decide rather for more objective internal product attributes (taste, design and appearance) than the external factors, including the origin.