RT Journal Article
SR Electronic
A1 Zich, Robert
T1 Analysis of company success potential from the point of view of success-ability conception
JF Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
YR 2014
VO 57
IS 6
SP 343
OP 350
DO 10.11118/actaun200957060343
UL https://acta.mendelu.cz/artkey/acu-200906-0037.php
AB The success-ability conception represents a specific approach to company competitive strategy creation. Because of a different philosophy especially as regards the concept of competitive advantages, it requires a specific approach to evaluation of a company's market position from the point of view of its competitiveness. Basic evaluation includes four perspectives evaluating the profile of company competitiveness, suitability of the adopted approach, ability to develop the adopted approach and evaluation from the point of view of the benefit for the customer together with the ability of the competition to imitate the company's approach. This method has application not only in the area of company strategy creation but it can also be used when investigating the competitiveness of companies.