PT  - JOURNAL ARTICLE
AU  - Dařena, František
TI  - ICT support for measuring customer metrics defined by the Balanced Scorecard method
DP  - 2014 Dec 10
TA  - Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
PG  - 19--26
VI  - 54
IP  - 3
AID - 10.11118/actaun200654030019
IS  - 12118516
AB  - In the paper an approach to support of strategic management process using the Balanced Scorecard method is discussed. The main focus is primarily directed to the customer perspective as the most important determining factor of today's strategic management. The article suggests general framework for construction of individual performance indicators from this field independently on particular implementation of existing information system in the organization. Methods of gaining necessary information from organization's database and from organization's environment using customer research are considered.