RT Journal Article
SR Electronic
A1 Milostná, Lenka
A1 Presová, Radmila
T1 New forms of sale - a manifestation of perfect services
JF Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
YR 2014
VO 53
IS 6
SP 237
OP 246
DO 10.11118/actaun200553060237
UL https://acta.mendelu.cz/artkey/acu-200506-0022.php
AB The paper describes methods of sale of a selected assortment of food products outside shops by means of itinerart trade. It analyses results of sales of the company Family Frost in the whole territory of the Czech Republic within the period of 2002-2004. Special attention is paid to sales of ice cream, food products, pastry and advertisement gits and souvenirs. Seales of ice cream represent the bearing programme of this company.