PT  - JOURNAL ARTICLE
AU  - Milostná, Lenka
AU  - Presová, Radmila
TI  - New forms of sale - a manifestation of perfect services
DP  - 2014 Dec 20
TA  - Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
PG  - 237--246
VI  - 53
IP  - 6
AID - 10.11118/actaun200553060237
IS  - 12118516
AB  - The paper describes methods of sale of a selected assortment of food products outside shops by means of itinerart trade. It analyses results of sales of the company Family Frost in the whole territory of the Czech Republic within the period of 2002-2004. Special attention is paid to sales of ice cream, food products, pastry and advertisement gits and souvenirs. Seales of ice cream represent the bearing programme of this company.