RT Journal Article
SR Electronic
A1 Dařena, František
T1 Using Business Information Systems available in the Czech Republic for Marketing Strategies Support
JF Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
YR 2014
VO 53
IS 6
SP 203
OP 214
DO 10.11118/actaun200553060203
UL https://acta.mendelu.cz/artkey/acu-200506-0019.php
AB The paper deals with the analysis of current situation on the market of business information systems in the Czech Republic from the point of view of their utilization in marketing strategies creation. Based on requirements on marketing information system the structure of these systems and possibilities of their usage are evaluated. It is also pointed out to discovered insufficiencies and the architecture solving these problems is suggested. The main angle of view is three-layer architecture and on each layer the set of requirements and design proposal are summarized.