PT - JOURNAL ARTICLE AU - Mišovič, Milan TI - Advisory processes and their descriptive data DP - 2014 Dec 20 TA - Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis PG - 109--118 VI - 53 IP - 6 AID - 10.11118/actaun200553060109 IS - 12118516 AB - Processes are regarded as a representative of all firm activities what is valid for Web-based Advisory Systems, too. Interpretation of processes from the both sides managers and informaticians is naturally different what is given by their scientific platforms and observed objectives. Managers have connected all firm processes with the firm prosperity and firm competition ability. Therefore they have followed understanding, modeling and regular improving of all processes what should stimulate and evoke using of process revisions (reengineering). The main role in such process understanding is thus committed to the firm management.The most professional computer process implementations are dominant objectives of Informaticians. In this conception all processes have been understood as real sequences of partial transactions (elementary firm activities) and data processed by them regardless of using of a structural or object process approach modeling. The process and transaction models, submitted by informaticians, are connected with process content orientation. This content has to be programmed. The firm management represents the main resource of the process knowledge used by informaticians.In addition to these two process conceptions there is a different approach based on a process description by a descriptive data. The descriptive data are not oriented to a process content but to its theoretical conception and real implementation. The descriptive data processing inside special algebra operations can bring a lot of very important and easily economically interpreted results.