PT  - JOURNAL ARTICLE
AU  - Foret, Miroslav
TI  - Consumer behavior and decision making at beverage purchases
DP  - 2014 Dec 20
TA  - Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
PG  - 63--74
VI  - 53
IP  - 6
AID - 10.11118/actaun200553060063
IS  - 12118516
AB  - The first part of the paper is devoted to the theoretical problems of consumer behavior and decision masking. In the second part is used so called "beer local patriotism" as an concrete example of the mentioned problems. The third part presents own empirical results from marketing research in the Czech Republic in October-November 2004. The fourth part contents description of the contemporary life style changes and its influences for consumer behavior. In the fifth part is the purchase seen as a part of the contemporary life style and entretaiment. The last part deals with the changes of consumer behavior in the shopping centres.