PT  - JOURNAL ARTICLE
AU  - Tvrdoň, Oldřich
AU  - Přibyl, Martin
TI  - Function of retail brands for increasing of proceeds
DP  - 2015 Jun 17
TA  - Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
PG  - 145--156
VI  - 52
IP  - 3
AID - 10.11118/actaun200452030145
IS  - 12118516
AB  - The paper describes the importance of brands used by producers for identification of their products (differentiation from other products) for consumers. It focuses on retail brands as a factor, which can play an important role in the buyer behaviour in the future. On the example of Beluša Foods, Ltd., the paper shows the importance of evaluation of sales results of the goods sold under retail brands by particular retail chains.