PT  - JOURNAL ARTICLE
AU  - Tomšík, Pavel
AU  - Žufan, Pavel
TI  - Analysis of attractiveness of the wine-production industry in the Czech Republic
DP  - 2015 Jun 17
TA  - Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
PG  - 135--142
VI  - 52
IP  - 3
AID - 10.11118/actaun200452030135
IS  - 12118516
AB  - The paper is a part of solution of a post-doctorate grant awarded by the Grant Agency of the Czech republic (GAČR No. 402/02/P059) connected with the grant awarded by the Ministry of agriculture (NAZV) no. QF 3276, and it focuses on environmental analysis of the wine-production industry in the Czech republic. The paper describes the attractiveness of the Czech wine-production industry using the industry attractiveness evaluation matrix. It discusses the key attractiveness criteria for evaluating an industry, and evaluates them with regard to the wine-production industry, which is evaluated as above-average attractive, especially due to the size of the market, its growth potential, and profitability of wine-producing firms.