RT Journal Article
SR Electronic
A1 Černíková, Renata
T1 Key movement forces in the dairy industry in the Czech Republic
JF Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis
YR 2015
VO 52
IS 3
SP 87
OP 96
DO 10.11118/actaun200452030087
UL https://acta.mendelu.cz/artkey/acu-200403-0008.php
AB The paper analyses key movement forces in the dairy industry in the Czech Republic and evaluates their importance in the industry and their influence on the following development of the dairy industry in the Czech Republic.The current most important key movement forces in the dairy industry in the Czech Republic are identified: changes in the long-term industry growth rate and marketing innovations. There is space for growth of the industry - the average consumption of the milk products in the Czech Republic per inhabitant 225,1 kg in 2002 is almost by 17% lower than in 1989 (269 kg per inhabitant) and also by 10% lower than the current average consumption in the EU countries (250 kg per inhabitant). There is also space for increase exports from the Czech Republic into the EU countries. The liberalization of the foreign trade with cheeses and curds - "double-zero variation" was positive for the Czech Republic in the first year after the introduction. The share of the import of cheeses and curds on the total export from the EU decreased from 24.6% to 15.5%, and the share of the export of cheeses and curds on the total export from the CR into the EU increased from 10.1% to 19.7%.The key movement forces in the dairy industry in the Czech Republic also are changes in the cost effectiveness; the foreign capital; and key forces resulting from the factors in the macro-environment - the integration of the Czech Republic into the European Union, the government interventions and changes in the government policy.